Google Ads for online stores.
On Google, shoppers see your product photo and price next to other stores before they click. We clean up the product feed those ads are built from, then set your bids on what each order is worth.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
What holds back a store's Shopping ads.
Most of it starts in the product feed and the way the campaigns are split.
Product titles don't match the search.
Google matches searches to the titles in your product feed. A product called "Trail 2" shows up for almost nothing. "Trail 2 Titanium Backpacking Stove, 2.6 oz" shows up for the words people type.
Performance Max gets credit for your brand.
Some of your Google sales come from people who searched your store's name and were going to buy anyway. Once brand searches have their own campaign, you can see what the rest of your budget brings in.
The budget is split too thin.
Five small campaigns with a few dollars a day each never get enough sales for Google to learn from. One campaign for the whole catalog lets Google put the money behind whatever is in stock and selling.
What we do.
Built around your catalog and the value of each order.
Account structure
01- Shopping and Performance Max built from a cleaned-up product feed
- Product titles and details rewritten the way people search
- Brand searches kept in a campaign of their own
- Search terms checked every week, with DIY and used searches blocked
- Products grouped by category, so the best sellers get the budget
Measurement
02- Every order tracked with its value
- Products, prices and stock sent straight from your store
- Bids set on return on ad spend, with targets by product
- A monthly report on cost per sale and return on ad spend, with the account open on the call
What people typed before they clicked.
Every week we read the searches behind your Shopping and Search clicks. Searches for freebies and how-tos get blocked, and the list shows what each one cost.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Feed and Merchant Center
First we look at your Google Ads account, Merchant Center and product feed, including which products Google has approved.
Order values first
Purchase tracking goes in with the value of each order. After that, the feed fixes go live and the new campaigns turn on.
Cutting waste
We block the searches that don't buy and move budget to the products with the best return. Changes go in one at a time, so each one's effect is easy to spot.
Feed kept current
We update the feed as your products change and keep checking search terms. Your monthly report shows the return.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Product feed cleaned up for Shopping and Performance Max
- Brand searches in their own campaign
- Every order tracked with its value
- A monthly report on return on ad spend
- Your ad spend
8 times the orders from one Google campaign.
Tesla Restore sells used Tesla parts online. An average month now brings in about 8 times the orders its old campaigns got in their best month.
“Very knowledgeable in our industry and gets us results. Thank you.”
Google Ads questions from store owners.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Often, yes, when the budget is small, so Google gets enough sales in one place to learn from.
More for ecommerce.
Meta and email for the shoppers Google sent you.
Meta Ads
Sell to people scrolling Facebook and Instagram.
SEO and AEO
Rank your collection and product pages.
Web Development
A store that is easy to shop on a phone.
CRO
Get more of your visitors to check out.
Email and SMS
Bring buyers back for a second order.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.