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Online stores

Put your ad budget behind the products that sell.

Most shoppers check a few stores first, and plenty leave a full cart to think it over. We set up your ads, email and retargeting so more of them come back and buy from you.

“Very knowledgeable in our industry and gets us results. Thank you.”
Nick M. · Tesla Restore
What we see

Where store ad budgets get wasted.

What we look for first in a store's ad accounts.

Brand searches make the numbers look better.

People who already know your store search your name and buy. If those searches run through Performance Max, it takes credit for sales you were going to get anyway. Put your brand in its own campaign and the rest of the report shows what your ads bring in from new customers.

Every order counts the same.

If Google only counts orders, a fuel canister and a full cook kit are one sale each. We send the value of every order, so the budget goes to the products that earn the most.

People who almost bought hear nothing.

Lots of shoppers fill a cart and leave. A reminder email and an ad showing the product they looked at will bring some of them back.

Services

Ways to sell more from your store.

Pick a channel to see how we'd set it up for an online store.

In the account

Some searches get clicks and no orders.

People looking for a rental or a store nearby click Shopping ads too. We check your search terms every week, block the ones with no orders and move that money to products that sell.

Case study

An online store that doubled its Google sales.

Safety Restore repairs seat belts and airbag modules by mail and takes its orders online. With brand searches in their own campaign and the how-to searches cut, Google sales went from 40 to 80 in our first 12 days.

FAQ

Questions store owners ask.

Have another question? Call (864) 875-8317 or email hello@bettersem.com.

No. They're reported apart from the sales your ads find from people who didn't know you yet.

Other industries

Browse other industries.

See where businesses in each one lose money on ads, and what we'd change first.

Gutters

Guards, seamless gutters and cleaning.

Roofing

Repairs, replacements and storm work.

Siding and windows

Siding, replacement windows and doors.

Flooring

Hardwood, LVP, carpet and tile.

Remodeling

Kitchens, baths and additions.

Restoration

Water, fire and mold jobs.

HVAC

Installs, repairs and service plans.

Plumbing

Service calls, water heaters and repipes.

Book a call

Book a free 20-minute call.

We'll go through your accounts with you on a shared screen.

  • Where your money is going
  • Whether your tracking counts the right things
  • The three things we'd fix first, and what each one is worth

Calls are over video.