1. About this policy
This policy explains how Practical LLC, doing business as BetterSEM (“BetterSEM”, “we”, “us”, or “our”), collects, uses, and shares personal information. It covers this website and the marketing services we run on behalf of clients.
2. Our two roles
We handle personal information in two different roles, and which one applies changes who you should contact.
For information collected through this website, such as a contact form submission, we are the controller and this policy governs how we use it.
For information inside a client’s advertising accounts, analytics, CRM, or website, the client is the controller and we act as a processor on their instructions. If you are a customer of one of our clients and want to exercise a privacy right over your data, contact that company. We will pass any request we receive on to them.
3. What we collect
From this website’s forms. The name, email address, phone number, and selections you provide. We also record the page you submitted from, the referring source, and advertising click identifiers such as GCLID, FBCLID, and UTM parameters where present, so we can attribute an inquiry to the channel that produced it.
Automatically. Pages viewed, approximate location derived from IP address, device and browser type, and referral source, through Google Analytics 4 and Google Tag Manager. We also use the Meta pixel and Meta Conversions API for advertising measurement.
We do not ask for and do not want special category data, payment card numbers, or government identifiers through this website.
4. How we use it
To respond to your inquiry, to measure which marketing channels produce inquiries, to improve this site, and to keep it secure. We do not sell your information.
Where the GDPR applies, our legal bases are: performance of a contract or steps taken at your request (responding to an inquiry), legitimate interests (measuring our own marketing, securing the site), consent (analytics and advertising cookies, where consent is required), and compliance with legal obligations.
5. Cookies and similar technologies
Google Analytics and Google Tag Manager set analytics cookies. The Meta pixel sets advertising cookies. You can decline non-essential cookies through your browser settings or an ad blocker, and the site remains fully usable without them. We do not use cookies to build profiles for sale to third parties.
6. Who we share it with
We do not sell personal information, and we do not share it for cross-context behavioral advertising as those terms are defined under California law.
We share it with service providers who process it on our behalf, in these categories: website hosting, email delivery, customer relationship management, analytics, and advertising measurement. Each is bound to use the information only to provide their service to us. We will name the provider handling your information on request.
Advertising platforms receive conversion events, which may include hashed contact information used for matching. We may also disclose information where required by law, to respond to lawful requests or legal process, to protect our rights or the safety of others, or in connection with a merger, acquisition, or sale of assets.
7. International transfers
We are based in the United States and our service providers generally store and process information in the United States. If you contact us from the European Economic Area, the United Kingdom, or elsewhere, your information will be transferred to and processed in the United States. Where required we rely on appropriate safeguards for those transfers, such as the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum.
8. Retention
Form submissions are retained for as long as we have an active or prospective relationship with you, and then for a further period as required for our records. Analytics data is retained according to the settings in the relevant platform. You can ask us to delete earlier.
9. How we protect it
We use encryption in transit, access controls scoped to the people who need them, and multi-factor authentication on the accounts that hold client and inquiry data. No method of transmission or storage is completely secure and we cannot guarantee absolute security. If we become aware of a breach affecting your personal information we will notify you and the relevant authorities as required by law.
10. Your rights
If you are in the EEA or UK. You have the right to access, correct, delete, restrict, or object to our processing of your personal information; the right to data portability; the right to withdraw consent at any time; and the right to complain to your local supervisory authority.
If you are a California resident. You have the right to know what we collect and how we use and disclose it, to access, delete, and correct it, and to opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined under California law. We will not discriminate against you for exercising any of these rights.
How to exercise them. Email hello@bettersem.com. We respond within the time the law requires, generally 30 days under the GDPR and 45 days under the CCPA, and we may need to verify your identity first. If your data sits inside a client’s account rather than ours, see section 2.
11. Children
This site is intended for businesses and is not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us information, contact us and we will delete it.
12. Changes to this policy
We may update this policy. When we make material changes we will update the date above. Continuing to use the site after an update means you accept the revised policy.
13. Contact
Practical LLC (dba BetterSEM), 3620 Pelham Road, Suite 5 #134, Greenville, SC 29615. Email: hello@bettersem.com.