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Web

Websites for online stores.

Shoppers on a phone decide fast, so your store pages need to answer their questions on the first screen. We build them that way and track every order from day one.

“Very efficient and easy to work with.”
Eric S. · Superior Porch Works
What we see

Small things make shoppers leave.

A slow page or a surprise at checkout is often enough.

Shipping costs show up too late.

A shipping cost that first appears at checkout is a common reason people leave. Your free shipping threshold and delivery times go on the product page, next to the price.

Collection pages are hard to sort.

Someone looking for a two-person pot doesn't want to scroll through forty products. Filters for the details your shoppers care about, like size and weight, get them there faster.

Pages crawl on a phone.

Big product photos and extra scripts make a page slow on a phone, and slow pages lose shoppers. We keep image sizes and scripts in check so your pages load fast.

What we do

What we do.

Store pages, plus tracking that counts every order.

Build

01
  • Product pages with photos, price, shipping and reviews on the first screen
  • Collection pages with filters for the details shoppers care about
  • Landing pages for your ads, matched to the product in the ad
  • A site your team can edit without us

Connected on day one

02
  • GA4 and Google Tag Manager tracking every purchase with its value
  • Product schema on every product page
  • Your product feed connected to Google Merchant Center and Meta
  • Your old addresses redirected, so you keep your rankings
In the account

Every product page answers the questions shoppers ask.

Price, shipping and returns sit next to the add to cart button, with reviews right below. When we also run your ads, each ad sends people to a page with the same product and offer.

First 30 days

Your first 30 days.

From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.

Week 1

Where shoppers drop off

We study your current store and analytics to find where people drop off between the product page and checkout.

Week 2

Copy and layout

We lay out your product, collection and cart pages and write the copy, then walk you through it before the build.

Weeks 3 and 4

The build

We build the pages, connect your product feed and check purchase tracking with test orders.

After that

Yours to edit

Your old addresses get redirected and the store goes live. You get the logins and can edit products and pages yourself.

Pricing

Pricing.

from$1,500one-time build

Plus StoutStack from $149/mo. Custom builds start at $10,000, and most sites don't need one.

StoutStack is our own website platform. Its monthly fee covers hosting, the CMS and forms, and its set list of features is how we keep the build at $1,500. Custom builds are for sites that need something StoutStack doesn't do.

What you get
  • Product, collection and cart pages planned and written
  • Purchase tracking with GA4 and Tag Manager
  • Product schema on every product page
  • Redirects from your old store
Not included
  • StoutStack platform fee, from $149/mo
  • Platform and app subscriptions
  • Licensed photos, video or fonts
  • Domain registration
From a client

A website client, in their words.

Full Plate, a gym, wrote this Google review after we built their site.

“All around we had a positive experience. The expectations were clear up front with what the process looked like, and what our role was. The team delivered a great looking, functional website and gave suggestions for software integrations.”
Full Plate Strength & ConditioningGoogle review
FAQ

Website questions from store owners.

Have another question? Call (864) 875-8317 or email hello@bettersem.com.

Yes. Everything is set up in your name, including the store, your analytics and the order tracking. If you ever leave, all of it stays with you.

More for ecommerce

More for ecommerce.

Channels that send shoppers to your new store.

Google Ads

Show up when people shop for what you sell.

Meta Ads

Sell to people scrolling Facebook and Instagram.

SEO and AEO

Rank your collection and product pages.

CRO

Get more of your visitors to check out.

Email and SMS

Bring buyers back for a second order.

All of it for ecommerce

Online stores that sell physical products.

Book a call

Book a free 20-minute call.

We'll go through your accounts with you on a shared screen.

  • Where your money is going
  • Whether your tracking counts the right things
  • The three things we'd fix first, and what each one is worth

Calls are over video.