My trade isn't listed. Can you still help?

Yes. Book a call and tell us how your customers find you and how you close a sale. We'll show you what we'd change first.

Do you work with companies outside your state?

Yes. Wherever you are in the US, we meet over video with a shared screen.

How fast do results show up?

It depends on the channel. Google Ads usually go live in about two weeks, once the tracking is fixed, and costs start coming down in the first 30 to 60 days, mostly from cutting wasted spend. Meta is closer to 60 days, since it needs a few rounds of new ads to learn what works. A new website usually launches in about four weeks. SEO and AEO take 6 to 12 months.

Marketing that fits the way your customers buy.

Someone with a leaking roof shops very differently from someone picking out new floors. Find your industry below to see where businesses like yours usually lose money on ads, and what we'd change first.

“Very knowledgeable in our industry and gets us results. Thank you.”

Nick M. · Tesla Restore

Book a 20-minute call See case studies

Cost to win a customerAll channels

$184−31% in 12 months

Google AdsMeta AdsSEO & AEOWebCROEmail & SMS

Hardwood install · website formZIP 29607 · sent to the CRMnow
Kitchen remodel · consult bookedFound the site from a town page4m
Heat pump install · call, 4 min 40 sCounted as a lead12m
Water heater · replied to a textFrom the quote follow-up1h

Cost to win a customerAll channels

$184−31% in 12 months

Google AdsMeta AdsSEO & AEOWebCROEmail & SMS

Hardwood install · website formZIP 29607 · sent to the CRMnow
Kitchen remodel · consult bookedFound the site from a town page4m
Heat pump install · call, 4 min 40 sCounted as a lead12m
Water heater · replied to a textFrom the quote follow-up1h

A few of the companies we work with

Industries

Pick your industry.

Each one has a page for every channel, from Google Ads to email.

Gutters

Guards, seamless gutters and cleaning.

Roofing

Repairs, replacements and storm work.

Siding and windows

Siding, replacement windows and doors.

Flooring

Hardwood, LVP, carpet and tile.

Remodeling

Kitchens, baths and additions.

Restoration

Water, fire and mold jobs.

HVAC

Installs, repairs and service plans.

Plumbing

Service calls, water heaters and repipes.

Ecommerce

Online stores that sell physical products.

How it changes

What changes from one business to the next.

A gutter company and a plumber shouldn't run the same ads.

The budget goes to your best jobs.

For a gutter company that means guards and installs. For a plumber it's water heaters and repipes.

Spend follows your busy months.

Roofers get busy after storms and HVAC companies when the weather turns. We raise budgets before those weeks and lower them after.

Leads get counted the way you sell.

Some trades book from a phone call and others from a form or a showroom visit. We count the lead your team can close and send that back to Google and Meta.

Proof

Results from home service companies.

These are real clients, and the numbers come from their own accounts. Each case study shows what we changed.

Leads, July 1 to October 18Google Ads

120247

The same weeks in 2025, before Meta, against 2026

Custom Gutters MA · Home services

Twice the leads with Google and Meta

Google was already bringing in leads. We set the Search campaign up so it could take more budget, then added Meta ads that send people to the website instead of an instant form.

Read the case study

Cost per leadMeta Ads

Before40% lower

Our ads against the three weeks before them

Chuck's Flooring · Home services

40% less per lead with new Meta ads

Chuck's was running more than a dozen Meta campaigns. We cut them to two, one for the website and one for instant forms, split by area and led by their best offers. Their cost per lead dropped 40%.

Read the case study

Leads from Google a quarterGoogle Ads

8144

Q3 2025 against Q3 2026, Local Services not included

DGK Design & Build · Home services

From 8 leads a quarter to 144

DGK was running on Local Services ads alone. We added Search, then Performance Max built around kitchens, baths and additions, and counted only calls and booked consultations. Leads grew every quarter.

Read the case study

FAQ

Questions about your industry.

Have another question? Call (864) 875-8317 or email hello@bettersem.com.

No. We work with all kinds of businesses, online stores included.

Book a call

Book a free 20-minute call.

We'll go through your accounts with you on a shared screen.

Where your money is going
Whether your tracking counts the right things
The three things we'd fix first, and what each one is worth

Book a 20-minute call (864) 875-8317

Calls are over video.

Marketing that fits the way your customers buy.

Pick your industry.

What changes from one business to the next.

The budget goes to your best jobs.

Spend follows your busy months.

Leads get counted the way you sell.

Results from home service companies.

Twice the leads with Google and Meta

40% less per lead with new Meta ads

From 8 leads a quarter to 144

Questions about your industry.

Do you only work with home service companies?

My trade isn't listed. Can you still help?

Do you work with companies outside your state?

How fast do results show up?

Book a free 20-minute call.