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How we work

What working with us looks like.

It starts with a free review of your accounts. Here's everything that happens after that.

01 · Review

We look at your accounts before we give you a price.

We go through your ad accounts, analytics and site. Then we send you a list of fixes ranked by what each one is worth per month. The review is free, and you keep the list.

  • Ad accounts, analytics and your site
  • Every fix ranked by what it's worth a month
  • Free, and the list is yours to keep
02 · Build

We fix tracking first.

We set up tracking that counts real leads and orders. Then we build what you hired us for, like the ad account, the content plan or your pages.

  • Conversion tracking tied to real sales
  • Call tracking with recording
  • Server-side tracking where it helps
03 · Launch

We launch in stages so we know what each change did.

We launch changes a few at a time so we can see what each one did. In the first few weeks we listen to calls and score leads by hand.

  • Changes go live in stages
  • Lead quality scored by hand early on
  • We open the accounts on every call
04 · Grow

Then we put more into what's working.

Once your cost per customer is steady, we spend more on what's working. Over time, SEO and email bring in a bigger share of your customers.

  • We report on what a customer costs
  • More budget for the cheapest customers
  • More customers from SEO and AI answers over time
Every week

What we do in your accounts every week.

Here's a normal week for each channel. You can log in any time and see every change we made.

This week's passRoof replacement and Roof repair · Mon Oct 12
Google Ads
  • 38 search terms reviewed, 4 added as negatives
  • Budget moved from Replacement to Repair, +$30 a day
  • 2 ads paused after two weeks of falling click-through
  • Conversion tags tested on a real form submission
Every change goes in the monthly report.4 of 4 done
Cost per conversion, last 30 days$38.12−15% vs prior 30 days
Google Ads

Search terms checked weekly

We read every search that triggered your ads and block the ones that won't buy.

Meta Ads

New ads tested every week

We test new ads every week and swap out the ones people are tired of seeing.

SEO & AEO

Content that brings in buyers

We write pages for people who are close to buying, like cost and comparison pages.

Web

Changes go live fast

The team running your ads also builds your site. Page changes go out the same week.

CRO

One test at a time

A new test goes live as soon as the last one has a clear winner.

Email & SMS

Every lead followed up

Follow-ups go out every day, and new campaigns go out every month.

Every month

One report every month.

Every month you get one report covering all your channels. It starts with a short written summary, then the numbers. We tell you about bad months as clearly as good ones.

  • The numbers that matter up top
  • What we did and what we're doing next
  • We go through it with you on a call
Yours from day one

The accounts are yours.

Everything is set up in your name from day one. You can log in and check any number we report.

Ad accounts under your business manager

Created in your name, with your billing and your history.

Analytics, tag manager and call tracking in your name

Your data stays with you.

You keep everything if you leave

We hand over access the same week.

FAQ

Before you start.

Have another question? Call (864) 875-8317 or email hello@bettersem.com.

In week one we get access and go through everything. In week two we set up tracking, including call tracking with recording. Weeks three and four are the build, which could be the ad account, the content plan or your first pages. You're in a group chat with your account manager from day one, so you can ask questions any time.

Book a call

Book a free 20 minute call.

We'll go through your accounts together on a shared screen and show you what we'd fix first and why.

  • We go through your accounts with you
  • We check that your tracking counts the right things
  • You get the 3 things we'd fix first and what each is worth
  • The list is yours to keep

No pressure and no sales pitch.

Pick a time20 minutes · Google Meet, screen shared
Open in Google Calendar