CRO for online stores.
Somewhere between the product page and the last step of checkout, shoppers drop off. We find the step that loses the most of them and test one change there at a time, judged by orders and revenue.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
Where store pages lose shoppers.
Product page and cart first.
Shipping and returns are hard to find.
Before they add anything to the cart, people want to know what shipping costs and whether they can send it back. Putting both next to the price is one of the first things we test.
Product photos don't show enough.
People can't pick the product up, so the photos have to do that job. We test photos that show how big it really is and how it gets used.
The cart is a dead end.
Plenty of shoppers reach the cart and stall. We test things like express pay buttons and a note on how close they are to free shipping.
What we do.
Every step from product page to checkout, tested in order.
Research
01- A drop-off report from product view to purchase
- Heatmaps and session recordings on product and cart pages
- Phone and desktop looked at separately
Testing
02- A/B tests that change one thing each
- Test ideas ranked by how much revenue they could add
- Each test judged by orders and revenue per visitor
Build
03- Test versions built in house
- Winners pushed to the live store
- A log of every test, wins and losses
The test log for your store.
For every change you see the page, the effect on orders and revenue and whether it went live. Losing tests stay listed, so you know what not to try again.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Review
We pull your analytics and map where shoppers leave at each step, from the product page through checkout.
Tracking
Before any test, we make sure every order and its value get counted.
First test
The first test goes live on the product page that gets the most traffic.
Keep testing
Each test runs until one version wins, then the next one starts. Every result goes in your monthly report.
Pricing.
Covers up to 2 tests a month on one site.
Higher tiers add more tests and more pages.
- Up to 2 tests a month
- Drop-off research from product page to purchase
- Test versions built in house
- A log of every test and what it did to orders
- Testing and heatmap tool subscriptions
- A full site rebuild, which is our Web Development service
- The ad spend that sends traffic to the pages
What a client said about working with us.
We run Chuck's Flooring's ads and SEO, and this is their Google review.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
CRO questions from store owners.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Enough to get a clear result in a few weeks. With less, we make changes based on research and compare orders before and after.
More for ecommerce.
Ads and email that bring shoppers back to your store.
Google Ads
Show up when people shop for what you sell.
Meta Ads
Sell to people scrolling Facebook and Instagram.
SEO and AEO
Rank your collection and product pages.
Web Development
A store that is easy to shop on a phone.
Email and SMS
Bring buyers back for a second order.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.