Facebook and Instagram ads for online stores.
People buy from a Meta ad when it shows the product well and the offer is worth it. We send every order and its value to Meta so it finds more buyers, and we make new ads in house to test every week.
“Great company to work with! Maksim and his team are creative and highly professional! Amazing and prompt customer service! You will not regret working with them!”
Where store accounts waste money on Meta.
What we'd fix before spending more on new ads.
What we do.
The offer, the ads and the tracking that tells Meta what sold.
Offer and creative
01- Offers tested before the budget goes up, like bundles, free shipping and first-order discounts
- Photos and videos made in house from the products you send us
- Each test changes one message, so you know what sold
- Winning ads remade in new formats before people get tired of them
Tracking
02- Every purchase and its value sent to Meta from your server with the Conversions API
- Match quality checked before the budget goes up
- The campaign goal set to purchase value, with bidding to match
Structure
03- A testing campaign and a main campaign, kept apart
- Catalog ads for people who viewed a product or added it to the cart
- Retargeting split by how far people got, from video views to checkout
Each opening line gets its own test.
The ads in this grid all sell the same stove, each with a different opening. The ones with the lowest cost per purchase get more of the budget, and the rest get replaced.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Catalog and offers
We start with your ad account, catalog and current offers, to see which products already sell from ads.
Tracking
The Conversions API goes in with order values, and we check the match quality. Your catalog gets connected for catalog ads.
First ads
The first ads go live in a small testing campaign, with a few different openings for your best sellers.
Testing to scaling
Winners move to the main campaign and new ads go into testing. Plan on about 60 days before your cost per purchase settles.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Offers tested before the budget goes up
- Images and video made in house
- Conversions API with order values
- Catalog ads for people who looked and left
- Your ad spend
- Stock footage, licensed music or actors, when an ad needs them
- Product photo shoots beyond what we can do with products you send us
$4k to $30k a month on Meta.
Tactical Force USA sells optics accessories in a category Meta restricts. Monthly sales went from $4k to over $30k within a few months.
“Great company, fair pricing, my e-commerce business went from $4k in sales monthly to over $30k monthly within a few months. Highly recommend.”
Meta questions from store owners.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Plan on about 60 days. It takes a few rounds of new ads before the winners are clear.
More for ecommerce.
How the other channels work for an online store.
Google Ads
Show up when people shop for what you sell.
SEO and AEO
Rank your collection and product pages.
Web Development
A store that is easy to shop on a phone.
CRO
Get more of your visitors to check out.
Email and SMS
Bring buyers back for a second order.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.