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Meta Ads

Facebook and Instagram ads that sell.

We run Facebook and Instagram ads for businesses that want to grow there. We help shape your offer, make the ads in house and test new ones every week. Your tracking is set up so Meta looks for people who buy.

From $450/mo, covering ad spend up to $1,750/mo.

Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.

Where the money is

What lowers your cost per result.

We fix the offer and the tracking before we make more ads.

Showing the lead gen version.

A better offer comes first.

A better offer lowers your cost per lead more than new ads do, and it's the cheapest thing to change. That's where we start.

Clean tracking data.

Meta can only use the conversions it can match to real people. We set up server-side tracking and check the match quality before we make more ads.

Testing one message at a time.

We test the opening line and image of each ad on their own, so we learn which message works. Each month builds on what we learned the month before.

What we do

What we do.

The offer, the ads and the tracking behind them.

Offer and creative

01
  • We work on your offer before we make new ads
  • Images and videos made in house, as often as the account needs them
  • Each test changes one message, so we know what worked
  • Winning ads remade in new formats before people get tired of them

Tracking

02
  • Conversions API set up on your server, without double counting the pixel
  • Event match quality raised to 8.0 or higher, which lowers what you pay
  • Lead quality sent back to Meta so it finds more good leads

Structure

03
  • Retargeting split by how far people got, from video views to abandoned carts
  • Catalog and dynamic product ads for stores
  • Fewer, bigger campaigns so Meta can finish learning
In the account

We test which message works, then spend more on it.

Every week we test new opening lines and images against the current winner. When one wins, it gets more budget, and we remake it in other formats before people get tired of it.

Sample data. Clients shown are fictional.

First 30 days

Your first 30 days.

You'll be in a group chat with your account manager from day one, so you can ask anything without waiting for a call.

Week 1

Access and review

We get access and go through your accounts, analytics and site. Then we list the fixes in order of what they're worth.

Week 2

Tracking

We set up conversion tracking and call tracking with recording, plus server-side tracking where it helps.

Weeks 3 and 4

The build

We build out what you hired us for. That could be the ad account, the content plan or your first pages.

Then, every week

Keep improving

Changes go live in stages so we can see what each one did. You get one report a month and can log into the accounts any time.

Pricing

Pricing.

from$450/mo

From $450/mo, covering ad spend up to $1,750/mo.

Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.

What you get
  • Help with your offer
  • Images and video made in house
  • New ads tested every week
  • Conversions API set up and checked
Not included
  • Your ad spend
  • Stock footage, licensed music or actors, when an ad needs them
  • Product photo shoots beyond what we can do with products you send us
Case study

$4k to $30k a month on Meta.

How we grew a store in a category Meta restricts, and what we'd do differently next time.

FAQ

Questions about Meta Ads.

Have another question? Call (864) 875-8317 or email hello@bettersem.com.

It depends on the channel. Google Ads usually goes live in about two weeks, and costs start coming down in the first 30 to 60 days, mostly from cutting wasted spend. Meta takes closer to 60 days because we need a few rounds of new ads to learn what works. A website takes a few weeks. SEO and AEO take 6 to 12 months.

Book a call

Book a free 20 minute call.

We'll go through your accounts together on a shared screen and show you what we'd fix first and why.

  • We go through your accounts with you
  • We check that your tracking counts the right things
  • You get the 3 things we'd fix first and what each is worth
  • The list is yours to keep

No pressure and no sales pitch.

Pick a time20 minutes · Google Meet, screen shared
Open in Google Calendar