Google Ads that bring in real customers.
We set up your tracking so Google knows what a good lead or sale looks like. We organize your campaigns and check your search terms every week, so your budget goes to the searches that turn into customers.
From $450/mo, covering ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
Where most accounts lose money.
What we find in almost every account we take over.
Showing the lead gen version.
Messy campaigns cost more per click.
Google charges less when your ad closely matches the search. Most accounts we take over have one campaign with forty keywords and one ad, so they pay more for every click. We split them into small, focused ad groups.
Google is chasing the wrong goal.
Most accounts count every form fill as a win, so Google goes and finds people who fill out forms. We count real leads and sales, and Google starts finding more of those. This is usually the biggest change we make.
Money spent on the wrong searches.
Every week we read through the searches your ads showed up for. Searches with words like jobs, diy, free or salary get blocked, and that money goes to the searches that bring in customers.
What we do.
Everything we do is aimed at lowering what each customer costs you.
Account structure
01- Small ad groups, each focused on one kind of search
- Performance Max set up so it doesn't take credit for brand searches
- Bids adjusted by location and audience, based on where your customers come from
- Search terms checked every week, with negative keyword lists kept up to date
- Changes made all through the month
Measurement
02- Conversion tracking connected to sales in your CRM
- Call tracking with recording, and we score call quality by hand for the first 60 days
- A monthly report on cost per customer, with the account open on the call
We check your search terms every week.
Every week we read the list of searches that triggered your ads. Job seekers, DIYers and people looking for something free get blocked, and that budget goes back to the searches that bring in customers.
Sample data. Clients shown are fictional.
Your first 30 days.
You'll be in a group chat with your account manager from day one, so you can ask anything without waiting for a call.
Access and review
We get access and go through your accounts, analytics and site. Then we list the fixes in order of what they're worth.
Tracking
We set up conversion tracking and call tracking with recording, plus server-side tracking where it helps.
The build
We build out what you hired us for. That could be the ad account, the content plan or your first pages.
Keep improving
Changes go live in stages so we can see what each one did. You get one report a month and can log into the accounts any time.
Pricing.
From $450/mo, covering ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Campaigns rebuilt into small, focused ad groups
- Conversion tracking tied to real sales
- Search terms checked every week
- A monthly report on what each customer costs
- Your ad spend
- Your CRM license
- Call tracking numbers, billed at cost
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
Questions about Google Ads.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
It depends on the channel. Google Ads usually goes live in about two weeks, and costs start coming down in the first 30 to 60 days, mostly from cutting wasted spend. Meta takes closer to 60 days because we need a few rounds of new ads to learn what works. A website takes a few weeks. SEO and AEO take 6 to 12 months.
Guides on how we run Google Ads.
We wrote down how we run our clients' accounts so you can use it too.
Book a free 20 minute call.
We'll go through your accounts together on a shared screen and show you what we'd fix first and why.
- We go through your accounts with you
- We check that your tracking counts the right things
- You get the 3 things we'd fix first and what each is worth
- The list is yours to keep
No pressure and no sales pitch.