SEO for roofing companies.
Leak searches end on the map, with a call to one of the first three roofers listed. Replacement buyers read for weeks, and some ask ChatGPT who to trust. Your site, your Google Business Profile and your reviews decide whether your name comes up in both places. We work on all of them.
“Very knowledgeable in our industry and gets us results. Thank you.”
What a roofer needs to rank.
This is where we start with most roofing companies.
Storm searches spike and fade in days.
A new page won't rank in the week after a storm. SEO takes 6 to 12 months, so your storm damage and insurance claim pages have to be live and ranking before the season starts.
Repair or replace is the big question.
People also ask which shingles last and how a claim works. Plain answers on your site can rank, and AI tools pull from pages like that when people ask who to hire.
Your finished roofs can rank by town.
A short page for each job, with the drone photos, the town and the material, shows Google you work there. It also gives the homeowner down the road a roof they recognize.
What we do.
Planned town by town, and tracked on Google and in AI answers.
Strategy
01- A keyword plan split into storm, repair and replacement searches for each town you work in
- A look at which roofers hold the map pack in each town, and why
- Google Business Profile set up with your services, service area and job photos
- A review request sent to every customer once the roof is done
Content
02- Storm damage and insurance claim pages written well before storm season
- A project page for each finished roof worth showing
- Pages that help replacement buyers compare materials and costs
- Schema and internal links on every page
AI answers
03- Your name, address and phone the same on every listing
- Structured data that tells AI tools which towns and services you cover
- Plain answers to what homeowners ask, like whether insurance covers hail
- Mentions on the review sites and forums AI tools pull from
Links
04- Links from local suppliers, sponsors and news sites
- Listings cleaned up on roofing and home service directories
- 2 links a month in articles that already rank
- Every link listed in your monthly report
See which roofer AI tools name.
Homeowners ask AI tools who helps with hail claims nearby. We ask the same thing in ChatGPT, Perplexity, Google's AI Overviews and Claude every week, and work on the pages and listings behind the roofers they name.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Your site and profile
We go through your site, your Google Business Profile and your past project photos, and see which towns you rank in now.
Tracking
We set up Search Console, analytics and call tracking, and pick the AI questions to track, like who helps with hail claims.
The plan
You get the keyword plan and the content calendar. If storm season is a few months out, the storm and insurance pages go first.
Every month
You get new pages, write-ups of finished roofs, links and four profile posts, with every link listed in your report.
Pricing.
Covers one website and one Google Business Profile.
The starting price covers 3,000 words of new content, 2 links in articles that already rank and 4 Google Business Profile posts a month. Higher tiers add more of each.
- 3,000 words a month of new pages and project write-ups
- 2 links a month in articles that already rank
- 4 Google Business Profile posts a month with job photos
- Schema on every project and service page
- Rolling unused work over to the next month
- Paid directory listings and review platform subscriptions
- Press release distribution fees
- Translation or content in other languages
Chuck's Flooring on handing over their SEO.
Chuck's Flooring trusts us with their SEO and their ads, and this is what they wrote on Google.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
SEO questions from roofers.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Only if you start early. SEO takes 6 to 12 months, so storm pages need to go up long before the season.
More for roofing.
Ads and email bring in work while SEO builds, and your site and CRO turn more visits into inspections.
Google Ads
Get the call when a roof starts leaking.
Meta Ads
Show homeowners the roofs you've put on.
Web Development
A roofing site that books inspections.
CRO
Turn more site visits into inspections.
Email and SMS
Stay in touch until they're ready to replace.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.