Google Ads for roofing companies.
A leak after a storm goes to whoever answers first. A homeowner pricing a new roof gets three quotes and takes a month to decide. Your ads should pay a different price for each search, and show you which calls turned into signed roofs.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
Where roofing accounts lose money on Google.
What we look at first in a roofing account.
Storm weeks bring out-of-town bidders.
After hail, crews from out of state jump into the auction and clicks get expensive for a week or two. We raise the budget only in the ZIP codes that got hit, cap what you pay per click, and put your local address and reviews in the ad, because homeowners are wary of crews they've never heard of.
A leak call can turn into a new roof.
The search was for a repair, and the job you sold was a replacement. If Google only sees the repair, it keeps bidding like one. We send the signed job from your CRM back to Google, so that leak search gets credit for the roof.
Insurance jobs and retail jobs share one campaign.
The homeowner with a claim wants an inspection and someone to meet the adjuster. The one replacing an old roof wants a price and financing. Each gets its own campaign and its own ads, so both homeowners see the offer they came for.
What we do.
Built around the three kinds of roofing work, and tracked to the signed job.
Account structure
01- Separate campaigns for storm damage, leak repair and planned replacements
- Storm budgets raised by ZIP code after hail or high wind, then brought back down
- Job, material and DIY searches blocked every week
- Your address, years in business and reviews in the ads when out-of-town crews bid
- Local Services Ads set up next to Search and tracked the same way
Measurement
02- Every call recorded, with calls of 60 seconds or more counted as leads
- Calls scored by hand for the first 60 days, so job applicants and sales calls don't count as leads
- Signed replacements sent back from your CRM, including the ones that started as a leak call
- Insurance work and retail work reported apart
- A monthly report on what each inspection and each signed roof cost
Hail brings junk searches with it.
The week after a hailstorm, searches from job hunters, shingle shoppers and DIY fixers cost this account almost $1,300 with no leads. We blocked them and moved the money to hail damage and leak searches.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Storm history
We look at your account, your call recordings and last year's storm months to see your mix of repair and replacement leads today.
Tracking to the signed roof
Call tracking with recording and the CRM connection go in, so a signed roof can be traced back to the search. Then the storm, repair and replacement campaigns go live.
First changes
Job and material searches get blocked, and budget moves toward the searches that book inspections. We also set the ZIP codes and budgets for the next storm.
Ready for hail
Storm budgets go up when hail hits your area, and search terms are checked weekly. The monthly report shows cost per inspection and per signed roof.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Separate campaigns for storm, repair and replacement work
- Storm budgets raised by ZIP code after hail
- Inspection calls recorded and hand-scored for 60 days
- Cost per signed roof, reported monthly
- Your ad spend
- Your CRM license
- Call tracking numbers, billed at cost
A remodeler with long, high-ticket jobs like yours.
DGK Design & Build sells kitchens, baths and additions, which homeowners also take weeks to decide on.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
Google Ads questions from roofers.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes, but only where the hail fell, and with a cap per click.
More for roofing.
Meta and email reach homeowners before they search. SEO, your site and CRO help you win the ones who do.
Meta Ads
Show homeowners the roofs you've put on.
SEO and AEO
Rank for roof repair in every town you work.
Web Development
A roofing site that books inspections.
CRO
Turn more site visits into inspections.
Email and SMS
Stay in touch until they're ready to replace.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.