Email and SMS for roofing companies.
A homeowner who got your quote in May might sign in September, after the adjuster, a second quote and a talk at the kitchen table. Emails and texts keep your name in front of them until then. When a storm comes through, your past customers hear from you that week.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
Where roofers win jobs from their own list.
Some of your next jobs are already in your CRM.
Replacements take weeks to sign.
While they decide, a monthly email to open quotes shows a roof you just finished nearby and explains how financing works.
After a storm, past customers should hear from you first.
When hail hits, an email and a text to past customers in those ZIP codes offers a free check. It gives them a roofer they already know to call before a stranger knocks on the door.
Winter is when spring gets booked.
In cold regions, crews slow down over the winter. An email to old quotes and past customers in late winter puts inspections on the calendar for the first warm weeks.
What we do.
Built from your open quotes and past customers.
- Monthly emails to open quotes, with recent jobs and financing
- Storm emails to past customers in the ZIP codes that got hit
- Late-winter campaigns to fill the spring schedule
- Written and designed in house
SMS
02- New leads get a text within 5 minutes
- Inspection reminders people can confirm by reply
- Opt-in and quiet hours handled properly
Setup and deliverability
03- Domain setup so your emails land in the inbox
- Lists split by open quotes, past customers and ZIP code
- Connected to your CRM so inspections and signed jobs get counted
The storm email, with a text the same day.
This one went to past customers in the ZIP codes Tuesday's hail reached. Replies go straight to your office, and your CRM shows how many inspections it booked.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Access and review
We count your open quotes and past customers, check which have addresses, and see what your email platform sends today.
Setup
We set up your sending domain, clean the list and connect your CRM. Lists get split by open quotes, past customers and ZIP code.
First campaign
The first email goes to your open quotes, or to the storm area if hail just came through.
Every month
Three campaigns go out, and the report counts the inspections and signed roofs they brought in.
Pricing.
Covers 3 email campaigns a month.
Written and designed in house. Texts and automated flows, like lead follow-up, are quoted separately.
- 3 email campaigns a month
- Emails written and designed by our team
- Storm and late-winter sends planned ahead
- One monthly report on inspections and signed roofs
- Texts and automated flows, quoted separately
- Your email and SMS platform subscription
- SMS sending fees, billed at cost
- Bought or rented lists
A flooring company's take on our team.
We run ads and SEO for Chuck's Flooring. This is their Google review, word for word.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
Email and SMS questions from roofers.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes, they're quoted on their own. Every roofer's CRM handles texts differently, so we look at yours first.
More for roofing.
Ads and SEO reach homeowners who aren't on your list yet, and your site and CRO turn them into leads.
Google Ads
Get the call when a roof starts leaking.
Meta Ads
Show homeowners the roofs you've put on.
SEO and AEO
Rank for roof repair in every town you work.
Web Development
A roofing site that books inspections.
CRO
Turn more site visits into inspections.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.