CRO for roofing companies.
Plenty of homeowners land on your storm and replacement pages and leave without booking an inspection. When the job is a whole roof, a few more bookings a month from the same traffic add up. We test one change at a time on those pages and keep what books more.
“Great company to work with! Maksim and his team are creative and highly professional! Amazing and prompt customer service! You will not regret working with them!”
Why homeowners leave without booking.
These are usually our first tests.
Storm visitors and planners land on the same page.
Someone with hail damage wants an inspection now, while a homeowner planning a new roof wants prices and options. A first question that sends each one to the right page is often where we start.
Replacement buyers leave to find a price.
Few people book an inspection without a rough idea of the cost. We test a price range for a typical roof, or a monthly payment, above the form.
The form asks about insurance too soon.
The insurance company and claim number can wait for the inspection. We test taking those questions off the form and judge it by booked inspections.
What we do.
We research, test and build every change ourselves, timed to your busy months.
Research
01- An analytics review of your storm, repair and replacement pages
- Heatmaps and recordings, with phone and desktop looked at separately
- Calls from the site tracked, so a test that brings calls counts
Testing
02- One change per test, so you know what made the difference
- Test ideas ranked by how many inspections they could add
- Tests timed for storm season and spring, when traffic is high enough
Build
03- Test versions built by the team that builds sites
- Winners pushed to the live page
- A log of every test, wins and losses
See what each test did to bookings.
The log shows what we changed, on which page and how bookings moved. The chat widget lost, so it came off the page and stays in the log.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Review
We go through your analytics and call data to see where storm and replacement visitors leave.
Tracking
Inspection requests and calls from the site get counted, so each test is judged on bookings.
First test
The first test goes on your storm damage or replacement page, whichever gets more traffic.
Keep testing
In storm season, a new test starts as soon as one finishes. In slow winter months we make changes based on research and compare before and after.
Pricing.
Covers up to 2 tests a month on one site.
Higher tiers add more tests and more pages.
- Up to 2 tests a month
- Heatmaps and recordings of storm traffic
- Every version built by our team
- A log of every test and what it did to bookings
- Testing and heatmap tool subscriptions
- A full site rebuild, which is our Web Development service
- The ad spend that sends traffic to the pages
A remodeler on what it was like to work with us.
Eddy K. is from DGK Design & Build, a remodeler that came to us after bad experiences with website and SEO companies. This is his Google review, word for word.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
CRO questions from roofers.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
In cold regions, often not. We test in storm season and spring, and in winter we make changes based on research and compare the numbers before and after.
More for roofing.
Ads, SEO and email bring homeowners to your inspection pages, and we can rebuild the site too.
Google Ads
Get the call when a roof starts leaking.
Meta Ads
Show homeowners the roofs you've put on.
SEO and AEO
Rank for roof repair in every town you work.
Web Development
A roofing site that books inspections.
Email and SMS
Stay in touch until they're ready to replace.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.