Facebook and Instagram ads for roofing companies.
When your crew tears off a roof, the whole street sees the dumpster. Those neighbors scroll Facebook the same week. An ad with the drone shot of that finished roof and a free inspection gives them a roofer to call.
“Quick response time, explained everything so detailed and well. Enjoy working with BetterSEM”
How roofers get jobs from Facebook.
We set these up first.
What we do.
Drone shots and neighbor targeting, tracked to booked inspections.
Offer and creative
01- Free inspection and financing offers planned with you
- Ads made in house from your drone photos and job site video
- One message tested at a time, so you know what books inspections
- Winning ads remade in new formats before people tire of them
Tracking
02- Server-side tracking with Meta's Conversions API, without double counting the pixel
- Booked inspections and signed jobs sent back from your CRM, so Meta finds more homeowners like them
- Calls from the ads recorded and scored like every other lead
Structure
03- Ads aimed at the area around your recent jobs
- Storm ads ready to switch on in the ZIP codes that get hit
- Retargeting for people who watched the video or looked at financing
Your finished roofs become the ads.
Each hook gets a share of the budget. In this account the drone before and after has the lowest cost per lead, so it gets the most money, and the hooks falling behind get replaced with new ones.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Your photos and drone footage
Send us the photos and drone footage you have. We go through them with your ad account and the offers you've run.
Tracking
We set up the pixel, Conversions API and CRM connection, so booked inspections and signed jobs get counted.
First ads
Ads go live in the streets around your recent jobs, with a few hooks tested against each other.
New ads from new roofs
You get new ads every week from your latest jobs. Storm ads switch on when hail hits, and a report comes once a month.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Ads made in house from your job photos and drone shots
- New hooks tested every week
- Storm ads ready for the ZIP codes that get hit
- Inspections and signed jobs sent back to Meta
- Your ad spend
- Stock footage, licensed music or actors, when an ad needs them
A flooring company that sells big jobs with financing.
Chuck's Flooring sells installed jobs too, and their ads led with free estimates and financing.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
Meta questions from roofers.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
No. Phone photos of your crews and finished roofs work. If you have drone before and afters, send them, because they make strong ads.
More for roofing.
Google Ads for the week the hail hits, and four more channels for the months in between.
Google Ads
Get the call when a roof starts leaking.
SEO and AEO
Rank for roof repair in every town you work.
Web Development
A roofing site that books inspections.
CRO
Turn more site visits into inspections.
Email and SMS
Stay in touch until they're ready to replace.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.