Websites for flooring companies.
People tend to visit a flooring site more than once before they decide, and they usually show it to someone else in the house. They want to see real rooms and the materials you carry, then book a measure or plan a store visit from their phone.
“Very efficient and easy to work with.”
What flooring buyers look for on your site.
Many of them are comparing you to a big-box store.
Real rooms, sorted by material.
Buyers want to see the floor in a room like theirs. Your gallery shows jobs you did, sorted by material and room, so someone redoing a kitchen finds kitchens.
More than one way to book.
Some people want to walk your showroom. Others want samples brought to the house. Your pages offer whichever you do, with hours and directions next to the estimate form.
A page for builders and property managers.
Builders and rental owners buy floors again and again. Give them a page about the work you do for them, with a form that skips the homeowner questions and goes to the right person.
What we do.
Built for phones and connected to your ads and CRM.
Build
01- Fast pages on StoutStack, with hosting and SSL covered by the platform fee
- A CMS you can use to add new job photos and sale prices yourself
- A page for each material, each room and each town you want more work in
- A pricing page that explains how you quote, by the room or by the square foot
Connected on day one
02- Estimate, sample and showroom visit forms sent to your CRM
- Call tracking with recording on every number
- GA4 and Tag Manager tested on real calls and forms
- Schema for your products, services and service area
- Your current site moved over, with redirects in place
Every estimate form says where it came from.
Your LVP ad sends people to your LVP page, with that floor in real rooms and the estimate form below. The lead lands in your CRM with the ad and the page attached.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Pages that book estimates
We start with your call data and ads to see which pages bring in estimates now, then decide what to keep.
Copy and layout
Material pages, the gallery and the estimate page get written first, and you check each one before the build.
The build
The pages get built with your job photos. Estimate and sample forms go to your CRM, and we place test calls to check the tracking.
Live and yours
Old pages redirect to the new ones at launch. From then on you can add rooms to the gallery yourself.
Pricing.
Plus StoutStack from $149/mo. Custom builds start at $10,000, and most sites don't need one.
StoutStack is our own website platform. Its monthly fee covers hosting, the CMS and forms, and its set list of features is how we keep the build at $1,500. Custom builds are for sites that need something StoutStack doesn't do.
- Copy and layout for every material page
- A gallery of your jobs, sorted by room and material
- Hosting and the CMS, covered by StoutStack
- Calls and forms tracked from day one
- StoutStack platform fee, from $149/mo
- Platform and app subscriptions
- Licensed photos, video or fonts
- Domain registration
A client on the website we built them.
Full Plate Strength & Conditioning wrote this Google review after we built their site.
“All around we had a positive experience. The expectations were clear up front with what the process looked like, and what our role was. The team delivered a great looking, functional website and gave suggestions for software integrations.”
Questions about flooring websites.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes. Sample requests go to your CRM like any other lead, so your team can follow up.
More for flooring.
Ads and SEO that send buyers to your gallery.
Google Ads
Show up when someone searches for new floors.
Meta Ads
Show finished rooms to homeowners nearby.
SEO and AEO
Rank when people search for a flooring store.
CRO
Turn more site visitors into estimates.
Email and SMS
Bring past customers back for the next room.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.