Google Ads for flooring companies.
A search for "hardwood floor installation near me" usually comes from someone who wants a price soon, while "lvp vs laminate" can come months before anyone buys. Your budget should go to the first kind. We give each material its own campaign and track every call and form back to the estimate it booked.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
Where flooring ad money goes to waste.
These are the first things we check in a flooring account.
Material searches are mostly research.
Searches like "best flooring for dogs" bring in lots of clicks and few estimates. We keep bids low on those and put the budget on searches with words like installation, estimate or near me.
Big-box searches rarely book with you.
Someone who types a big-box store's name into Google wants that store. Those clicks rarely turn into an estimate with you, and they get blocked in the weekly search terms pass.
Every job looks the same to Google.
A one-room carpet job and a whole-house hardwood install each count as one lead unless you tell Google otherwise. We send booked estimates and sold jobs back from your CRM, so it learns which searches lead to the bigger jobs.
What we do.
Campaigns split by material, with tracking that counts booked estimates.
Account structure
01- Separate campaigns for hardwood, luxury vinyl, carpet and tile, so you can push the floors you'd rather sell
- Showroom searches like "flooring store near me" sent to a page with your hours and directions
- In-home searches sent to a page that books a measure
- Big-box, DIY and job searches blocked in the weekly search terms pass
- Price-per-square-foot searches kept on low bids, since most of those people are comparing quotes
Measurement
02- Calls of 60 seconds or more counted as leads, with recordings you can play back
- Calls and forms scored by hand for the first 60 days
- Booked estimates and sold jobs sent back to Google from your CRM
- Direction clicks to your store tracked apart from estimate requests
- A monthly report on what each estimate and each sold job cost
Your search terms, checked every week.
Every week we go through your search terms and block people looking for a big-box store, a sander rental or how to pull up carpet. You can see what each search cost before it was blocked. In this account, four of them had spent $810 without one estimate.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Your floors and towns
You tell us which floors you most want to sell and which towns you want more work in. We go through your account, call recordings and site with that in mind.
Campaigns by material
Call tracking with recording, form tracking and the CRM connection go in, and booked estimates start to count. The new campaigns, split by material, usually go live this week.
Big-box searches out
Big-box and DIY searches get blocked as they show up. Budget moves toward the materials and towns that are booking estimates.
Cost by material
We keep checking search terms every week. Each month's report shows what an estimate and a sold job cost for each material.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Campaigns split by hardwood, LVP, carpet and tile
- Big-box and DIY searches blocked every week
- Calls recorded and scored, forms tracked to your CRM
- Your cost per estimate, every month
- Your ad spend
- Your CRM license
- Call tracking numbers, billed at cost
What Google did for a design-build remodeler.
DGK Design & Build is a remodeler in Charlotte, and the numbers below count only their calls and booked consultations.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
Questions about Google Ads for flooring.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Usually not. Those people want that store, so we block the searches.
More for flooring.
Other ways to bring in flooring jobs.
Meta Ads
Show finished rooms to homeowners nearby.
SEO and AEO
Rank when people search for a flooring store.
Web Development
A site that books in-home estimates.
CRO
Turn more site visitors into estimates.
Email and SMS
Bring past customers back for the next room.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.