Facebook and Instagram ads for flooring companies.
Homeowners look at a lot of floors on Facebook and Instagram before they pick one. Your ads should show rooms your crews finished and give people a reason to book now.
“Quick response time, explained everything so detailed and well. Enjoy working with BetterSEM”
What drives up cost per lead for flooring on Meta.
We fixed the first two for Chuck's Flooring.
What we do.
Two campaigns and the offers inside them, tracked to booked estimates.
Offer and creative
01- Offers planned with you, like free in-home estimates, financing or a sale on a line you want to move
- Ads made in house from photos and video of your finished jobs
- Each test changes one thing, like the opening line or the photo
- Winning ads remade in new formats before people get tired of them
Tracking
02- Server-side tracking with Meta's Conversions API, without double counting the pixel
- Booked estimates sent back from your CRM, so Meta finds more people who book
- Calls from the ads recorded and scored like every other lead
Structure
03- Two campaigns, one for website leads and one for instant forms under a cost cap
- Ads split by the areas your crews cover
- Retargeting for people who looked at a material page or started an estimate request
A real kitchen is winning this account.
Every week new photos and opening lines run against the current winner. Right now a before-and-after of a real kitchen books estimates at $24.90 a lead, and it gets the biggest share of the budget.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Your areas
We map the areas your crews cover, then go through your ad account, your offers and your job photos.
Tracking and first ads
The pixel, Conversions API and call tracking go in, and booked estimates start coming back from your CRM. The first ads go live with a few offers and photos to test.
First changes
Ads that lag get turned off. Budget moves to the ones booking estimates for the least.
Settling in
New ads made from your latest jobs go up against the winner. Most accounts settle in about 60 days.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Two campaigns, split by area
- Ads made from rooms your crews finished
- New ads tested every week
- Booked estimates sent back to Meta
- Your ad spend
- Stock footage, licensed music or actors, when an ad needs them
Chuck's Flooring cut its cost per lead 40%.
Chuck's installs floors in upstate SC and western NC. Most of the budget now goes to the website, and website leads came in about 48% cheaper than before.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
Questions about Meta Ads for flooring.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Plan on about 60 days. Offers and photos get tested first, and cost per lead settles once the winners are clear.
More for flooring.
Google and SEO for the buyers who search first.
Google Ads
Show up when someone searches for new floors.
SEO and AEO
Rank when people search for a flooring store.
Web Development
A site that books in-home estimates.
CRO
Turn more site visitors into estimates.
Email and SMS
Bring past customers back for the next room.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.