Email and SMS for flooring companies.
A lot of flooring jobs start with one room. The kitchen goes in, and a year later the same customer wants the living room to match. An email with photos of matching floors reaches them for that next room, and open estimates get a follow-up while they decide.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
The emails that bring flooring jobs back.
Each one goes to people who already know your work or your price.
Estimates that are still open.
Flooring buyers often take weeks to decide, and some are waiting on a sale or a second opinion at home. A text within 5 minutes of the request, an email the same day and a text a few days later keep your price in front of them.
The next room.
Customers who did one room already know your crew and your prices. An email a few months after the install, with photos of matching floors in other rooms, brings some of them back.
Builders and property managers.
They buy again every time a house is built or a unit turns over. A short email when you have stock to move or open install dates keeps you on their list.
What we do.
Campaigns for past customers and open estimates, plus texts for new leads.
- Campaigns that bring past customers back for the next room
- Sale and financing emails planned around your slow months and the holidays
- Written and designed in house, with photos of your own jobs
- Lists split by material, by room and by whether they're a homeowner, builder or property manager
SMS
02- New leads get a text within 5 minutes
- Measure appointment reminders people can confirm by reply
- Opt-in and quiet hours handled properly
Setup and deliverability
03- Domain setup so your emails reach the inbox
- People who stopped opening taken off the list
- Connected to your CRM so booked estimates and sold jobs get counted
A holiday email, counted in booked measures.
A November email goes to past customers and open estimates, then a text goes to anyone who clicked. Replies go to your office, and the measures it books show up in your monthly report.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Access and review
We count your past customers and open estimates, and look at what your email platform sends now.
Setup
Builders and homeowners go on separate lists. We set up your domain and connect your CRM, and booked estimates and sold jobs start to count.
First campaign
Your first campaign goes to past customers, timed to your next sale or the holidays.
Campaigns
Three campaigns a month, planned around your sales and slow months, with a report on the estimates and jobs they brought in.
Pricing.
Covers 3 email campaigns a month.
Written and designed in house. Texts and automated flows, like lead follow-up, are quoted separately.
- 3 email campaigns a month
- Writing and design in house, with your job photos
- Sends planned around your sales and slow months
- One monthly report on booked estimates and jobs
- Texts and automated flows, quoted separately
- Your email and SMS platform subscription
- SMS sending fees, billed at cost
- Bought or rented lists
A review from Chuck's Flooring.
Chuck's Flooring, whose Meta ads we run, left this Google review.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
Questions about email and SMS for flooring.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
The starting price covers 3 email campaigns a month. Follow-up texts are a separate quote, once we see what your CRM can do.
More for flooring.
Ads and SEO for the customers you'll email next year.
Google Ads
Show up when someone searches for new floors.
Meta Ads
Show finished rooms to homeowners nearby.
SEO and AEO
Rank when people search for a flooring store.
Web Development
A site that books in-home estimates.
CRO
Turn more site visitors into estimates.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.