CRO for flooring companies.
Plenty of people land on a flooring page before they're ready to book. Some order samples, and some look at the gallery and leave. Changes like a shorter estimate form or a real room photo can get more of them to book a measure. We test one at a time and keep the ones that bring in more estimates.
“Great company to work with! Maksim and his team are creative and highly professional! Amazing and prompt customer service! You will not regret working with them!”
What stops a flooring visitor from booking.
These are the first things we'd test on a flooring site.
The form asks for square footage.
Most homeowners don't know their square footage, and room sizes and subfloor questions can wait for the measure. A three-field form goes up against the long one.
No idea what it might cost.
Big-box sites list a price per square foot, so people go there to get one. We test showing your installed range per square foot, or a monthly payment, near the top.
An estimate is the only option.
Some people aren't ready for an estimate yet, and a free sample or a showroom visit is a smaller step. The test shows whether offering one brings in more booked estimates overall.
What we do.
We study your pages first, then change one thing per test and build every winner in house.
Research
01- An analytics review of where visitors leave your material pages
- Heatmaps and recordings, with phone and desktop looked at separately
- Calls, estimate forms and sample requests all counted
Testing
02- One change per test, like the photo, the offer or the form
- Test ideas ranked by how many estimates they could add
- Each test runs until there's a clear result
Build
03- Test versions built by the team that builds sites
- Winners pushed to the live page
- A log of every test, including the ones that lose
Every test on your site, kept in one log.
You see what we changed on each page, what it did to booked estimates and whether it went live. Losing tests are kept too, like the financing banner here that cost 5% of leads.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Review
We go through your analytics and watch recordings of people on your estimate and material pages.
Tracking
Calls, estimate forms and sample requests all get counted. A test that brings in more of any of them shows up in the numbers.
First test
Your estimate page or top material page gets the first test, whichever is busier.
Keep testing
Tests run one after another on your busiest pages. You get a report each month.
Pricing.
Covers up to 2 tests a month on one site.
Higher tiers add more tests and more pages.
- Up to 2 tests a month
- Research on your estimate and material pages
- Test versions designed and built in house
- A log of every test, wins and losses
- Testing and heatmap tool subscriptions
- A full site rebuild, which is our Web Development service
- The ad spend that sends traffic to the pages
From a remodeler we work with.
This Google review is from Eddy at DGK Design & Build, a remodeler in Charlotte.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
Questions about CRO for flooring.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes, if it gets enough visits. Direction clicks and calls from it get counted next to estimate requests.
More for flooring.
Meta and Google for more estimate requests.
Google Ads
Show up when someone searches for new floors.
Meta Ads
Show finished rooms to homeowners nearby.
SEO and AEO
Rank when people search for a flooring store.
Web Development
A site that books in-home estimates.
Email and SMS
Bring past customers back for the next room.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.