Facebook and Instagram ads for restoration companies.
People with a musty basement or a rebuild ahead of them take time to look around before they call. Your Meta ads show them your crew on real jobs and offer a free inspection while they do.
“Great company to work with! Maksim and his team are creative and highly professional! Amazing and prompt customer service! You will not regret working with them!”
The restoration work Meta can bring in.
Mostly mold inspections and rebuilds, where people can take weeks to call.
What we do.
Offers and ads for the work people plan, with tracking that counts booked inspections.
Offers and ads
01- A free mold inspection offer, planned with you
- Photos and video from your own jobs and crews, made in house
- Ads that explain the insurance process in plain words
- One message tested at a time, so you see what books inspections
Tracking
02- Server-side tracking with Meta's Conversions API, without double counting the pixel
- Booked inspections sent back from your CRM, so Meta finds more people like them
- Calls from the ads recorded and scored like every other lead
Who sees the ads
03- Retargeting for people who read your mold, fire or rebuild pages
- Ads kept to the towns your crews can reach quickly
- A small number of campaigns, so each gets enough data for Meta to learn
Which inspection ad books for less.
The free mold inspection with a photo of the crew on site has the lowest cost per lead, so it gets the biggest share of the budget. The guarantee ad costs the most per lead and gets replaced next.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Jobs and photos
We go through your ad account, the jobs you want more of and the photos you already have from past jobs.
Inspections counted
We set up the pixel, the Conversions API and call tracking. When an inspection gets booked, your CRM tells Meta.
First ads
Your first ads launch with the free inspection offer. Each one opens differently, so we learn which message gets people to book.
New ads every week
The budget moves to the ads that book inspections. Meta usually takes about 60 days to settle, and you get one report a month.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- A free inspection offer planned with you
- Ads made from your own job photos
- New inspection ads every week
- Booked inspections tracked from your CRM
- Your ad spend
- Stock footage, licensed music or actors, when an ad needs them
What Meta did for a flooring company.
Chuck's Flooring sells jobs people plan, like your mold and rebuild work, and their new ads led with free estimates and financing.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
Questions about Meta ads for restoration.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Not many. People with water on the floor search Google, so on Meta the budget goes to mold inspections and rebuild work.
More for restoration.
More ways to bring in water, fire and mold jobs.
Google Ads
Show up the minute someone needs help.
SEO and AEO
Be one of the names on the map.
Web Development
A site that's easy to call from.
CRO
Turn more site visitors into calls.
Email and SMS
Get more reviews and referrals.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.