Google Ads for restoration companies.
Someone with water coming through the ceiling calls the first company that looks local and picks up. Your ads put you there for water, fire and mold searches, and every call they bring in gets recorded and matched to the job it turned into.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
Where restoration budgets go on Google.
Water damage searches bring the biggest jobs, so that's where wasted money hurts most.
Lead sellers bid on your searches.
Call centers run ads that look like a local company, then sell the call to whoever pays for it. Your ads can name your town and show your reviews, which theirs can't.
Mold research gets emergency bids.
Most mold searches come from people reading up, like whether a dark spot in the bathroom is dangerous. Those clicks shouldn't cost what an emergency water click does, so mold gets its own campaign with lower bids.
Every call counts the same.
A small leak, a flooded basement and a smoke cleanup are worth very different amounts. When Google only sees a call, it can't tell which searches bring the big jobs. Sending booked jobs back from your CRM, with the type of damage, shows it which ones do.
What we do.
Built around phone calls, because that's how most restoration jobs start.
Campaigns by type of damage
01- Separate campaigns for water, fire and mold, each with its own budget
- Ads scheduled for the hours someone answers your phone
- Call ads and call buttons for people searching on a phone
- Search terms checked every week, with rental, how-to and job searches blocked
- Local Services Ads set up next to Search
Calls matched to jobs
02- Call tracking with recording on every ad, day and night
- Calls of 60 seconds or more counted as leads
- Calls listened to and scored by hand for the first 60 days
- Booked jobs sent back from your CRM with the type of damage
- A monthly report on what each water, fire and mold job cost you
A week of restoration search terms.
This week's pass blocked a salary search, a shop vac rental and two how-to searches. Together they had spent $1,212 without a single call. That budget now goes to searches like water in basement cleanup.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Hours and area
First we find out which hours your phones are answered and how far your crews will drive. Then we go through your account and call recordings.
Every ad tracked
Call tracking with recording goes on every ad, and booked jobs start coming back from your CRM. Your water, fire and mold campaigns usually go live this week.
First changes
We block rental and research searches and move bids toward the ones that bring water jobs. Costs usually start coming down over the first 30 to 60 days.
Ready for freezes and storms
We raise budgets before a freeze or a storm hits. Search terms still get checked every week, and you get a report once a month.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Separate water, fire and mold campaigns
- Ads on during the hours you answer
- Night and weekend calls recorded too
- Monthly costs by water, fire and mold job
- Your ad spend
- Your CRM license
- Call tracking numbers, billed at cost
What Search and Performance Max did for a remodeler.
DGK Design & Build does the kind of kitchen and bath work your rebuilds turn into.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
Questions about Google Ads for restoration.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes. Google tends to give the more relevant ad a better spot for the same money, and your town and your reviews make your ad more relevant than theirs.
More for restoration.
SEO and Meta for the mold and rebuild work.
Meta Ads
Win the jobs people plan ahead.
SEO and AEO
Be one of the names on the map.
Web Development
A site that's easy to call from.
CRO
Turn more site visitors into calls.
Email and SMS
Get more reviews and referrals.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.