CRO for restoration companies.
Every visitor who leaves your water damage page without calling is a click you paid for. We test one change at a time on the pages your ads send people to, and keep the ones that bring more calls.
“Very knowledgeable in our industry and gets us results. Thank you.”
What stops visitors from calling.
Most of these come down to the first screen on a phone.
The call button scrolls away.
On a phone, the number at the top is gone after one swipe. A call button that stays on screen is often the first test on a water damage page.
Nothing says how soon you'll be there.
Someone watching water spread across the floor wants a time. We test your arrival time in the headline against the headline you have now.
Mold visitors only get a phone number.
People reading about mold often leave when calling is the only option. A short form for a free inspection gives them a step they're ready for, and we test it on those pages.
What we do.
Research, tests and the build, with calls counted as the result.
Research
01- An analytics review of your water, fire and mold pages
- Heatmaps and recordings, with phone visits looked at on their own
- Call tracking checked, so a call counts as a conversion
Testing
02- One change per test, like the headline or the call button
- Test ideas ranked by how many calls they could add
- Tests run until there's a clear result, nights and weekends included
Build
03- Test versions built in house
- Winners moved to the live page
- Every result kept in a log, losing tests too
Which changes brought more calls.
The arrival time headline won on the water damage page. The insurance line on the fire page shows no difference so far. Every result stays in the log with the dates and the numbers.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Review
We go through your analytics and the pages your water damage ads send people to.
Tracking
Calls get tracked and recorded on every page, including at night. A test is judged by how many calls it brings.
First test
The water damage page usually gets the first test, since it gets the most ad traffic.
Keep testing
The next test starts once the last one is settled. You get one report a month.
Pricing.
Covers up to 2 tests a month on one site.
Higher tiers add more tests and more pages.
- Up to 2 tests a month
- Research on phone and desktop visits
- Test versions built in house
- Calls counted as the result of every test
- Testing and heatmap tool subscriptions
- A full site rebuild, which is our Web Development service
- The ad spend that sends traffic to the pages
What Eddy K. says about working with us.
Eddy is with DGK Design & Build, and this is his Google review.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
Questions about CRO for restoration.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Usually not as busy as water damage. On those pages we make bigger changes and compare before and after.
More for restoration.
Channels that bring more emergency calls to your site.
Google Ads
Show up the minute someone needs help.
Meta Ads
Win the jobs people plan ahead.
SEO and AEO
Be one of the names on the map.
Web Development
A site that's easy to call from.
Email and SMS
Get more reviews and referrals.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.