SEO for plumbers.
Someone with a burst pipe picks a plumber off the map fast, going by reviews and whether you're open. Someone pricing a repipe reads up before calling anyone. We work on your Google profile for the first one, write cost guides for the second, and track what AI tools tell both.
“Very knowledgeable in our industry and gets us results. Thank you.”
What decides who gets the plumbing call.
We'd check these first on your site and Google profile.
Your hours and categories on Google.
Late at night, people check whether you're open before they call. If your profile says you close at 5, or doesn't list drains and water heaters, you miss calls you could take. We set your hours, categories and services to match the work you do.
Cost guides for the big jobs.
People pricing a water heater or a repipe want a number before they call. A page with real price ranges, what changes them and photos from your jobs can rank for those searches, and it's the kind of page AI tools quote.
Repipe pages where the old pipes are.
Repipe work bunches up in neighborhoods of older homes with galvanized or polybutylene pipe. The towns where you see the most of it get their own repipe pages first.
What we do.
Your Google profile comes first, because that's where emergency calls start.
Google profile and reviews
01- Hours, categories and services set to match the calls you take
- A text with a review link sent after every job
- Replies to reviews that mention the job and the town
- Photos from real jobs, plus four profile posts a month
Pages
02- A keyword plan split into emergencies, planned work and research
- Cost guides for water heaters, tankless installs and repipes
- Service pages for drains, sewer lines, leaks and water heaters
- Written in house, with schema and internal links on every page
AI answers
03- A weekly check of what AI tools say when asked things like who to call for a burst pipe
- Your name, address, phone and hours the same on every listing
- Plain answers AI tools can quote, like what a repipe costs
- Mentions on the review sites and directories those tools read
Links
04- Local links from realtors, home inspectors and community sites
- 2 links a month in articles that already rank
- Plumbing and home service directory listings cleaned up
- Every link listed in your monthly report
What AI tells someone with a burst pipe.
Your customers ask AI tools who to call for a burst pipe or a new water heater. We ask the same things every week. You see when the answer names the plumber down the road, and we work on the listings and pages it came from.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Site and profile review
First we check where you show up for emergency searches in each town you serve. Then we go through your site and Google profile.
Tracking
Call tracking shows which calls come from search. Search Console and analytics go in, and we choose the AI questions to check each week.
The plan
Profile fixes and the review text come first. Then the cost guides and service pages, in the order they should pay back.
Ongoing
New pages, links and profile posts go out every month, and your report lists every link. Most rankings take 6 to 12 months to settle.
Pricing.
Covers one website and one Google Business Profile.
The starting price covers 3,000 words of new content, 2 links in articles that already rank and 4 Google Business Profile posts a month. Higher tiers add more of each.
- 3,000 words a month of cost guides, service pages and rewrites
- 2 links a month in articles that already rank
- 4 Google Business Profile posts a month
- Schema with your hours and service area
- Rolling unused work over to the next month
- Paid directory listings and review platform subscriptions
- Press release distribution fees
- Translation or content in other languages
Another trade's take on our SEO.
This review is from a flooring company whose SEO and ads we manage.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
SEO questions from plumbers.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Some profile fixes, like your hours and categories, can help early. Most of it takes 6 to 12 months, and pages already sitting on page two tend to move first.
More for plumbing.
Google Ads brings calls in while your rankings build.
Google Ads
Show up when someone needs a plumber today.
Meta Ads
Sell water heaters before the old one fails.
Web Development
A site that gets the call.
CRO
Turn more visits into calls.
Email and SMS
Bring past customers back.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.