Facebook and Instagram ads for plumbers.
Facebook and Instagram do best with plumbing work people can plan, like a new water heater, a tankless upgrade, a repipe or a yearly plan. Homeowners in the towns you serve see your own techs and a clear price, and we track each lead through to a booked job.
“Very efficient and easy to work with.”
The plumbing jobs that sell on Facebook.
Three jobs we'd advertise first.
What we do.
Offers and ads made in house, tracked through to booked jobs.
Offers and ads
01- Offers built around planned work, like water heater swaps, tankless upgrades and plans
- Photos and video of your own techs, vans and finished installs, made in house
- One message tested at a time: the problem, the price, a review or your guarantee
- Winning ads remade in new formats before people tire of them
Tracking
02- Conversions API set up on your server, without double counting the pixel
- Booked jobs sent back from your CRM, so Meta looks for more people who book
- Calls from the ads recorded, with calls of 60 seconds or more counted as leads
Who sees them
03- Ads shown only in the towns your techs already drive to
- Retargeting for people who looked at your water heater, repipe or plan pages
- A small number of campaigns, so each one gets enough leads to learn from
Water heater ads, tested against each other.
This account is testing six openings for one offer: a hidden leak, a tech on the job, a review, no surprise fees, financing and a guarantee. The photo of a real tech is winning, so it gets a third of the budget. The two that are slipping get replaced next.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Account review
We look at your ad account and past jobs and work out what a water heater or repipe is worth to you. That tells us which offers to test first.
Booked jobs counted
Your CRM starts sending booked water heater and repipe jobs back to Meta. The pixel, the Conversions API and call tracking go in the same week.
First ads
One offer goes live with several openings, made from photos of your own techs and jobs.
Tired ads replaced
Budget follows the ads that book jobs, and new ones replace the tired ones. Cost per lead usually settles around day 60. You get one report a month.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Offers planned around your water heater, repipe and plan work
- Ads showing your own techs and vans
- Fresh openings tested weekly
- Booked jobs tracked from your CRM back to Meta
- Your ad spend
- Stock footage, licensed music or actors, when an ad needs them
How a flooring company cut its Meta cost per lead.
A new floor is a job people plan ahead for, like a water heater swap or a repipe.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
Before you run Facebook ads.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Not many. People with a burst pipe search Google. On Meta the budget goes to water heaters, repipes and plans.
More for plumbing.
Google Ads for the burst pipes, and SEO for the people pricing a repipe.
Google Ads
Show up when someone needs a plumber today.
SEO and AEO
Rank for emergency plumber searches.
Web Development
A site that gets the call.
CRO
Turn more visits into calls.
Email and SMS
Bring past customers back.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.