Google Ads for plumbers.
Drain clicks are cheap and come in all day, but a water heater swap or a repipe is worth far more. Most of your budget goes to those jobs, and every call is recorded so you can hear what the customer needed.
“Very knowledgeable in our industry and gets us results. Thank you.”
Small jobs and missed calls drain a plumbing budget.
Three places to look first in your own account.
Drain calls eat your budget.
When drain cleaning shares a campaign with water heaters and repipes, its cheap clicks soak up most of your money. A separate campaign with a cap leaves the rest for the bigger jobs.
Google counts every call the same.
To Google, a two-minute question about a dripping faucet looks the same as a burst pipe. Recording the calls lets you hear which ones were real leads. A call has to last 60 seconds to count, and for the first 60 days we score each one by hand.
Clicks come in when nobody answers.
You pay for an after-hours click even when it goes to voicemail. We set your ads to run only when someone can pick up, including nights if you take emergency calls.
What we do.
We build your account around what each kind of plumbing job costs you.
Where your budget goes
01- Your emergency, water heater and repipe work split into separate campaigns
- Cheap drain clicks kept on a capped budget
- Ads shown where your best jobs come from
- Weekly search term checks, so you stop paying for how-to and parts searches
- Local Services Ads alongside Search, with those leads tracked too
Knowing which calls count
02- Form fills and booked estimates sent back to Google from your CRM
- Recorded calls you can listen to, scored by hand for the first 60 days
- A lead means a call of 60 seconds or more
What you stop paying for in a normal plumbing week.
People after how-to videos, parts or apprentice jobs aren't looking to hire a plumber. We block them so you don't pay for the click.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Account review
We go through your account and site and listen to past calls. You get a list of what to fix first.
Calls recorded, ads live
We set up call recording, form tracking and Local Services Ads. Your emergency, water heater and repipe campaigns usually go live at the same time.
Drain clicks capped
Drain cleaning gets its cap, and the first wasted searches get blocked.
Toward the bigger jobs
Budget keeps moving toward water heaters and repipes as the calls show what pays. Search terms get checked weekly, and a report comes once a month.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Campaigns rebuilt around your bigger jobs
- Tracking that shows which calls and forms were real leads
- Wasted searches blocked every week
- Monthly cost per lead, by type of job
- Your ad spend
- Your CRM license
- Call tracking numbers, billed at cost
A remodeler's Google leads, quarter by quarter.
DGK Design & Build is a remodeler in Charlotte.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
What plumbers ask about Google Ads.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes, if drain calls lead to bigger work for you. It runs in its own campaign with a cap. If they don't, we put that money into water heaters and repipes.
More for plumbing.
SEO for the map, and a site built for the 10 pm caller.
Meta Ads
Sell water heaters before the old one fails.
SEO and AEO
Rank for emergency plumber searches.
Web Development
A site that gets the call.
CRO
Turn more visits into calls.
Email and SMS
Bring past customers back.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.