SEO for HVAC companies.
People with a broken AC call one of the first few companies they find on Google. More of them now ask an AI tool who's good nearby. We work on your site and Google Business Profile and help you get more reviews, so they find you either way.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
Where your HVAC rankings come from.
The map, and pages that match the town and the job someone searched for.
The map pack.
Search "AC repair near me" and the map shows up above the regular results. Whether you're in it depends on your Google Business Profile and the reviews and posts on it.
Town pages.
One service-area page that lists twenty towns rarely ranks in any of them. We write a page for each town you want work in, with the jobs you've done there.
Repair pages and replacement pages.
A broken AC and a new heat pump get searched in different words, so each gets its own page. The replacement pages answer the cost question near the top.
What we do.
Plans and pages first, then links and AI answers.
Strategy
01- A keyword map for repair, replacement and maintenance searches in each town
- Which competitors are in the map pack, and why
- Categories, services and photos on your Google Business Profile set up
- A plan for asking for a review after every job
Content
02- Written in house by the people who planned it
- Pages for each town and service, plus cost pages for new systems
- Rewrites of pages already sitting on page two
- Schema and internal links on every page
AI answers
03- Your name, address and phone the same everywhere
- Service and FAQ schema so AI tools can read your pages
- Plain answers to what homeowners ask, like what a heat pump costs
- Listings on the directories and review sites AI tools pull from
Authority
04- Links from local suppliers, sponsors and news sites. We never buy link packages.
- Citation cleanup across HVAC and home service directories
- Two links a month in articles that already rank
- Every link reported with where it came from
Getting named when people ask AI.
Homeowners ask ChatGPT and Google's AI which HVAC company to call. We track those questions every week and work on the sites the answers come from.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Where you rank
We check where you show up in each town, then look over your site and Google Business Profile.
Measurement
We set up Search Console, analytics and call tracking, and pick the AI questions we'll check every week.
The plan
You get the town and service pages ranked by how soon they'd pay back, plus the profile fixes and review plan.
Pages and links
New pages and links go up every month, with four profile posts and a monthly report that lists every link.
Pricing.
Covers one website and one Google Business Profile.
The starting price covers 3,000 words of new content, 2 links in articles that already rank and 4 Google Business Profile posts a month. Higher tiers add more of each.
- 3,000 words a month of new pages and rewrites
- Two links a month in articles that already rank
- Four Google Business Profile posts a month
- Schema and internal links on every page
- Rolling unused work over to the next month
- Paid directory listings and review platform subscriptions
- Press release distribution fees
- Translation or content in other languages
What a client said about our SEO.
This Google review is from Eddy at DGK Design & Build, a remodeler.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
What HVAC owners ask about SEO.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Plan on 6 to 12 months for steady results. Map rankings and pages that are already close tend to move first.
More for HVAC.
The other channels, each set up for HVAC.
Google Ads
Show up when the AC stops working.
Meta Ads
Sell new systems before the rush.
Web Development
A site people can book service on.
CRO
Get more of your visitors to book.
Email and SMS
Fill the slow months with tune-ups.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.