Email and SMS for HVAC companies.
Past customers are the easiest tune-ups and plan renewals you'll book all year, so they hear from you by email and text before each season. New leads can get a text within 5 minutes, and you see the results as booked jobs.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
The jobs already in your list.
You know this work is coming, so it's what we set up first.
Tune-ups on the books before the rush.
Everyone who's had a tune-up before gets an email and a text in early spring and early fall, so your schedule fills up ahead of time.
Plan renewals that don't lapse.
Maintenance plans renew once a year and are easy to forget. A text and an email a month out, then a last-call text ten days later, keep more of them on the books.
Homes likely due for a new system.
If your CRM knows when each system went in, we can send replacement and financing offers to the homes most likely to need one soon.
What we do.
Emails and texts for your customers, and a count of what they book.
- Tune-up campaigns sent before spring and fall
- Plan renewal reminders timed to each customer's date
- Written and designed in house
- Sends matched to equipment, plan and last visit
SMS
02- New leads get a text within 5 minutes
- Appointment reminders people can confirm by reply
- Texts only to people who opted in, never in quiet hours
Setup and deliverability
03- Domain setup so your emails reach the inbox
- Your list kept to people who still open
- Booked jobs counted, straight from your CRM
Tune-ups booked before the first cold night.
Past customers get a fall email, then a text to confirm the visit. You see how many tune-ups it booked.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Access and review
We count the past customers in your CRM and look at what your email platform sends them today.
Setup
Your domain gets set up, your list cleaned and your CRM connected, so renewals and booked jobs get counted.
First campaigns
Past customers get the first campaign, timed to the next tune-up season.
Every month
Three campaigns go out each month, and the report shows the jobs and renewals they brought in.
Pricing.
Covers 3 email campaigns a month.
Written and designed in house. Texts and automated flows, like lead follow-up, are quoted separately.
- 3 email campaigns a month
- Writing and design in house
- Sends planned around tune-up season
- One monthly report on the jobs and renewals you booked
- Texts and automated flows, quoted separately
- Your email and SMS platform subscription
- SMS sending fees, billed at cost
- Bought or rented lists
What Full Plate said about us.
Full Plate is a gym, and this is their Google review.
“All around we had a positive experience. The expectations were clear up front with what the process looked like, and what our role was. The team delivered a great looking, functional website and gave suggestions for software integrations.”
Your email and text questions.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
If your CRM handles email and texts well, we use it. If not, we connect an email tool to it so the lists still come from the CRM.
More for HVAC.
Bring in new customers too, with ads, SEO and a site set up for HVAC.
Google Ads
Show up when the AC stops working.
Meta Ads
Sell new systems before the rush.
SEO and AEO
Rank for AC repair in your area.
Web Development
A site people can book service on.
CRO
Get more of your visitors to book.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.