Google Ads for HVAC companies.
When the weather turns, your phones get busy, and your Google Ads budget moves with them. Repairs, new systems and tune-ups each run as their own campaign, and recordings of every call let you hear which ones turned into jobs.
“Very knowledgeable in our industry and gets us results. Thank you.”
Where HVAC budgets go wrong on Google.
If you run heating and cooling ads, check these first.
AC ads still run in January.
Cooling searches don't stop in winter, but most of them come from people pricing a new system for later. When it turns cold, your spend moves to heating, with a small budget left on AC replacement.
Brand searches go to the wrong place.
People search a furnace brand when they want a dealer. If you install that brand, you get ads made for those searches. If you don't, we block them so you're not paying for them.
Tune-ups get buried with repairs.
Tune-up searches are cheaper and fill slow weeks. In their own campaign you can turn them up in spring and fall and down when repair calls come in on their own.
What we do.
Your spend follows the season and the size of the job.
Budget by job and season
01- Repairs, new systems and tune-ups, each with a campaign of its own
- More spend on heating or cooling, depending on the season
- You only show up on brand searches for equipment you install
- DIY, parts and job searches kept off your bill every week
- Local Services Ads, with leads tracked just like Search
Which leads became jobs
02- Your CRM reports booked installs and service calls back to Google
- Every call recorded, and scored by hand for the first 60 days
- Only calls of 60 seconds or more count as leads
Heating season brings its own junk searches.
This is an October week in an HVAC account: people searching how to relight a pilot, what filter size to buy and where to find furnace parts. We block all of it so you don't pay for those clicks.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Learning your seasons
Nothing in your account changes yet. We go through it, your site and your call recordings, and mark your busiest months.
Tracking, then launch
Your campaigns usually go live this week, with call and form tracking tied to your CRM and Local Services Ads set up.
Ready for the season
While the campaigns settle in, your budgets get set for whichever hot or cold stretch is coming next.
Following the weather
Your budgets shift when the weather does. Search terms still get checked every week, and you get a report once a month.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Separate campaigns for each type of job
- Budgets ready before the hot and cold weeks hit
- Every call recorded and scored, every form tracked to your CRM
- A report each month showing your cost per job
- Your ad spend
- Your CRM license
- Call tracking numbers, billed at cost
What DGK got from Google.
This remodeling company grew on Search and Performance Max.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
Google Ads questions from HVAC owners.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Only a little, on AC replacement. The rest moves to heating.
More for HVAC.
The other five channels, each set up for HVAC.
Meta Ads
Sell new systems before the rush.
SEO and AEO
Rank for AC repair in your area.
Web Development
A site people can book service on.
CRO
Get more of your visitors to book.
Email and SMS
Fill the slow months with tune-ups.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.