Facebook and Instagram ads for HVAC companies.
Most people don't look for a new furnace until the old one quits. Meta lets you reach homeowners before that, with tune-up offers in spring and fall and financing ads for full replacements.
“Great company to work with! Maksim and his team are creative and highly professional! Amazing and prompt customer service! You will not regret working with them!”
Where Meta pays off for HVAC companies.
What we'd set up first in your heating and cooling account.
What we do.
Your seasonal offers, plus the ads and tracking behind them.
What your ads say
01- Seasonal offers planned with you, like tune-ups and financing
- Photos and video of your own techs and trucks, made in house
- Hooks tested one at a time to find the message that books jobs
- Winning ads refreshed before people get tired of them
Knowing which ads book jobs
02- Conversions API set up server-side next to the pixel
- Booked jobs sent back from your CRM, so Meta finds more homeowners like them
- Calls from the ads recorded and scored like every other lead
Who sees your ads
03- Ads that follow up with people who looked at your financing or install pages
- Service area set by the ZIP codes you want work in
- Fewer, bigger ad sets that give Meta enough data to learn from
Your budget ends up on the best hook.
Each hook starts with an even share of your budget. After two weeks the money moves to the ones with the lowest cost per lead, and the rest get replaced.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Offers and seasons
We look at your ad account and the offers you've run, and map last year's busy and slow months.
Measurement
The pixel and Conversions API go in, along with call tracking. Booked jobs start syncing back from your CRM.
The first ads
Ads for the coming season go live with three or four hooks to test.
Before each season
New ads go up before each season, and budget follows the hooks that book jobs. The monthly report shows which ones did.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Seasonal offers planned before each rush
- Photo and video ads made in house
- A hook test every month
- Conversions API and pixel, with nothing counted twice
- Your ad spend
- Stock footage, licensed music or actors, when an ad needs them
A gutter company with slow winters too.
Custom Gutters MA added Meta and went from 120 leads to 247, comparing the same weeks a year apart.
“Quick response time, explained everything so detailed and well. Enjoy working with BetterSEM”
Meta questions from HVAC owners.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Plan on about 60 days. The first month is mostly testing hooks and offers, and cost per lead usually settles in the second.
More for HVAC.
Meta works on its own or next to any of these.
Google Ads
Show up when the AC stops working.
SEO and AEO
Rank for AC repair in your area.
Web Development
A site people can book service on.
CRO
Get more of your visitors to book.
Email and SMS
Fill the slow months with tune-ups.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.