Facebook and Instagram ads for siding and window companies.
New siding changes how a house looks from the street, and a before and after photo shows the change at a glance. Your ads are built from homes you've done, with an offer like a free estimate or financing.
“Great company to work with! Maksim and his team are creative and highly professional! Amazing and prompt customer service! You will not regret working with them!”
What books estimates from Facebook and Instagram.
Most of it comes down to the photos and where the click goes.
What we do.
Before and after ads, with booked estimates reported back to Meta.
Offer and creative
01- Offers planned with you, like free estimates or financing
- Before and after photos and video of your jobs, made in house
- Siding ads that lead with looks, window ads that lead with drafts and energy bills
- One change per test, so you know which photo or line booked estimates
Tracking
02- Server-side tracking with Meta's Conversions API, without double counting the pixel
- Booked estimates and signed jobs sent back from your CRM
- Calls from the ads recorded and scored by hand for the first 60 days
Structure
03- Ads to the streets around recent jobs, with the homeowner's OK to use the photos
- Retargeting for people who looked at your gallery or your financing page
- Fewer, bigger campaigns so Meta has enough data to learn from
The photo that books estimates gets the budget.
In this account, a before and after from a finished job brings in estimates for less than any other ad, so it gets the biggest share of the spend. Each week a new photo or opening line runs against it, and booked estimates decide which one stays.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Before and after photos
We sort your job photos for before and after pairs taken from the same spot, and check which offers have worked for you before.
Estimates counted
Call tracking, the pixel and the Conversions API go in. Booked estimates come back from your CRM, so Meta learns which ads led to a visit.
First ads
Your first siding and window ads go live, built from your own jobs, with a few photos and opening lines to test.
Through install season
New ads run against the winner each week, and offers change with the install season. Plan on about 60 days before your cost per lead settles.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Before and after ads made from your jobs
- Separate ads for siding and windows
- New photos and lines tested every week
- Conversions API set up and checked
- Your ad spend
- Stock footage, licensed music or actors, when an ad needs them
A flooring company with an offer like yours.
Chuck's Flooring also sells installed jobs, and its ads led with free estimates and financing.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
Questions about Meta Ads for siding and windows.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes, if the homeowner agrees. The ads never show a house number or anything else that says who lives there.
More for siding and windows.
Other channels for bringing in window and siding jobs.
Google Ads
Get in front of window replacement searches.
SEO and AEO
Show up while homeowners price out windows.
Web Development
Make the quote easy to ask for.
CRO
Get more estimates without more traffic.
Email and SMS
Follow up on every estimate.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.