CRO for siding and window companies.
A homeowner comparing three window companies decides a lot from your estimate page. Small changes there can book more estimates on the same budget. We test them one at a time on your busiest window and siding pages.
“Quick response time, explained everything so detailed and well. Enjoy working with BetterSEM”
Where estimate pages lose homeowners.
We'd start with these on your window and siding pages.
The form asks for measurements.
Window counts, sizes and brands can wait for the visit. We test a short form with a name, a phone number and a time against the long one and count which books more estimates.
No ballpark price anywhere.
A homeowner who can't get a rough idea of the price goes looking on a competitor's site. We test showing a range per window, or a monthly payment, above the form.
Stock photos where their house should be.
A siding page with a stock house looks like every other company's. We test real jobs from nearby towns in its place, and before and after sliders against single photos.
What we do.
We research every change and build every version ourselves.
Research
01- An analytics review of where people leave your window and siding pages
- Heatmaps and recordings, with phone and desktop looked at separately
- Form analytics to see which questions lose people
- Calls from the site tracked, so a call counts as a lead too
Testing
02- One change per test, so you know what made the difference
- Test ideas ranked by how many estimates they could add
- Tests judged on booked estimates and run until there's a clear result
Build
03- Test versions built by the team that builds sites
- Winners pushed to the live page
- A log of every test, the losses too
Your window and siding tests, in one place.
Each row shows what changed on a window or siding page, the estimates it booked and whether it went live. Tests that lost stay listed, so you don't pay to try the same idea twice.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Review
We look at which window and siding pages your ads send people to, and where those visitors leave.
Tracking
Calls, forms and booked estimates all get counted before any test starts.
First test
Whichever window or siding page gets the most visits is tested first.
Keep testing
Each finished test makes room for the next, and the monthly report shows every result.
Pricing.
Covers up to 2 tests a month on one site.
Higher tiers add more tests and more pages.
- Up to 2 tests a month
- Research with heatmaps, recordings and form analytics
- Every test version built by our team
- Every test judged on booked estimates
- Testing and heatmap tool subscriptions
- A full site rebuild, which is our Web Development service
- The ad spend that sends traffic to the pages
In a client's own words.
This is a Google review from Eddy K. at DGK Design & Build, a remodeler.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
Questions about CRO for siding and windows.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes, when each gets enough visits. If one is quiet, we change it based on research and compare the numbers before and after.
More for siding and windows.
The channels that bring visitors to the pages we test.
Google Ads
Get in front of window replacement searches.
Meta Ads
Before and after photos of homes you've done.
SEO and AEO
Show up while homeowners price out windows.
Web Development
Make the quote easy to ask for.
Email and SMS
Follow up on every estimate.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.