Google Ads for siding and window companies.
Window buyers search a lot, get a few quotes and often sign weeks later. We put your budget on the searches that book estimates, and show you which estimates became signed jobs.
“Very knowledgeable in our industry and gets us results. Thank you.”
Why window and siding clicks cost more than they should.
We check for these first.
Broad searches cost the most.
Searches like "window replacement near me" draw a lot of bidders, so the clicks cost more. Searches with a town, a material or a cost question in them often cost less and come from people further along. More of your budget goes there, and the broad searches get a cap.
Google can't tell an estimate from a signed job.
Most buyers book a few estimates and sign weeks later. If the only thing Google sees is the form fill, that's what it brings you more of. We send signed contracts back from your CRM with the job value, so Google learns which leads were worth it.
Siding and window buyers want different things.
Someone with drafty windows searches for energy efficient windows. Someone tired of faded siding searches for fiber cement or new colors. Each gets its own campaign and ads about what they care about, and you decide how the budget splits.
What we do.
Campaigns split by the job the homeowner wants, and tracking that follows each lead to a signed contract.
Account structure
01- Separate campaigns for windows, siding and doors, each with its own budget
- Ad groups by material, so a fiber cement search sees a fiber cement ad
- More budget on town, material and cost searches, and a cap on the broad ones
- Window brand searches run only if you install that brand
- Search terms checked every week, with DIY, parts and job searches blocked
Measurement
02- Call tracking with recording, counting calls of 60 seconds or more
- Calls listened to and leads scored by hand for the first 60 days
- Booked estimates counted from your CRM
- Signed contracts sent back to Google with the job value
- A monthly report on cost per estimate and cost per signed job
Parts and how-to searches come out every week.
Window and siding searches pull in people shopping for parts or learning to do the job themselves. In this sample week, four of those searches cost $970 with no leads. We block them so the money goes to homeowners asking for a price.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Estimates and signed jobs
Your CRM shows how many estimates turned into signed jobs. We check that against your account and call recordings before we change anything.
Tracking first
We connect call tracking, booked estimates and signed contracts. After that, windows, siding and doors go live as separate campaigns.
First changes
Wasted searches get blocked and budget moves to the campaigns booking estimates. Costs usually start coming down in the first 30 to 60 days.
Every week after
We check search terms every week and move budget as your install season changes. You get one report a month on what each signed job cost.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Separate campaigns for windows, siding and doors
- Booked estimates and signed jobs tracked from your CRM
- DIY and parts searches blocked weekly
- A monthly report on cost per signed job
- Your ad spend
- Your CRM license
- Call tracking numbers, billed at cost
A remodeler that sells big jobs like yours.
DGK Design & Build's jobs start with a booked first call, a lot like your estimate visits.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
Questions about Google Ads for siding and windows.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes. Broad searches get a cap, and more of the money goes to searches with your towns, materials or a cost question in them.
More for siding and windows.
Meta, SEO, your website, CRO and email, set up for window and siding companies.
Meta Ads
Before and after photos of homes you've done.
SEO and AEO
Show up while homeowners price out windows.
Web Development
Make the quote easy to ask for.
CRO
Get more estimates without more traffic.
Email and SMS
Follow up on every estimate.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.