Facebook and Instagram ads for remodeling companies.
Plenty of remodels start with someone scrolling past other people's kitchens, months before they call anyone. Your finished projects show up in their feed, and anyone who stops to look keeps seeing your work while they plan.
“Quick response time, explained everything so detailed and well. Enjoy working with BetterSEM”
Meta fits how people plan a remodel.
What we set up first in a remodeling account.
What we do.
Ads made from your projects, with a consult offer and tracking behind them.
Offer and creative
01- A consult offer planned with you, like a free design visit or financing
- Before and after ads and walkthrough videos made in house from your project photos
- One hook tested at a time, so you know which message books consults
- New ads built from each project you finish
Tracking
02- Server-side tracking with Meta's Conversions API, without double counting the pixel
- Booked consults sent back from your CRM, so Meta finds more homeowners like them
- Calls from the ads recorded and scored like every other lead
Structure
03- Retargeting for people who watched a project video or looked through your gallery
- Ads shown only in the towns you want to work in
- Fewer, bigger ad sets, so Meta has enough data to learn from
Your finished projects, tested against each other.
Before and after photos, walkthrough videos and offers run against each other, and budget follows the ones that book consults. Here the permit hook is next to go, and a new review hook has just started.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Your projects
We go through your ad account, your project photos and the kinds of jobs you want more of.
Consults synced
Booked consults start syncing back from your CRM, with the pixel, the Conversions API and call tracking in place.
The first ads
Your retargeting starts, and before and after ads and a walkthrough video go live, each with its own hook.
Each finished job
Budget moves to the hooks that book consults. New ads come from each job you finish, and you get one report a month.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- A consult offer planned with you
- Ads made in house from your project photos
- A new hook test every month
- Retargeting that runs for up to six months
- Your ad spend
- Stock footage, licensed music or actors, when an ad needs them
What Meta did for another home service company.
Chuck's Flooring sells jobs people plan ahead for too.
“This is a great company to work with! Their team does an excellent job managing our SEO, digital marketing, and advertising platforms. As business owners, it's been a huge relief knowing this side of our company is in good hands. They're knowledgeable, professional, and make the entire process stress-free. Highly recommend!”
Meta questions from remodelers.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes. A short walkthrough shot on a phone works well, and so do before and after photos. We cut the ads from them in house.
More for remodeling.
Other ways to reach homeowners while they plan.
Google Ads
Show up when someone plans a remodel.
SEO and AEO
Get found by people planning a project.
Web Development
Book consults from your site.
CRO
More consults from the same traffic.
Email and SMS
Stay in touch until they're ready.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.