CRO for remodeling companies.
Homeowners look through your projects before they ask for a consult. We test the gallery, the consult form and your buttons one change at a time, and judge each test by booked consults.
“Very efficient and easy to work with.”
Where remodeling sites lose people.
The first places we look on a remodeling site.
The photos are buried.
Many sites put the gallery below a wall of text. We test where the gallery and the before and after shots sit on each page.
The form is judged by the wrong number.
A budget question can lower form fills and still raise booked consults. Every form test is measured in consults that made it onto your calendar.
The button asks for too much.
Someone months away from starting may not want a quote yet. We test wording like "Book a design visit" or "See projects near you" against "Get a quote".
What we do.
We find where people drop off, then build and run the tests ourselves.
Research
01- Analytics review of where visitors leave your project pages
- Heatmaps and recordings of the gallery, looked at on phone and desktop separately
- Consult requests and calls tracked, so both count as conversions
Testing
02- One change per test, so you know what made the difference
- Tests judged by booked consults, along with form fills
- Every test runs until there is a clear result
Build
03- Test versions built by the team that builds sites
- Winners moved to the live page
- Every test written up, including the ones that lose
Every test and what it did.
Each entry has the change, the page and the result. Tests that lost stay on the list.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Review
We go through your analytics, your consult requests and the project pages that get the most ad traffic.
Tracking
Calls and consult requests get tracked, and booked consults are pulled from your CRM, so a test can be judged on them.
First test
The first test runs on the busiest of those project pages.
Keep testing
When one test has a winner, it goes live and the next one starts. Each monthly report has every result.
Pricing.
Covers up to 2 tests a month on one site.
Higher tiers add more tests and more pages.
- Up to 2 tests a month
- Recordings of people browsing your gallery
- Test pages built in house
- A log of what each test did to consults
- Testing and heatmap tool subscriptions
- A full site rebuild, which is our Web Development service
- The ad spend that sends traffic to the pages
A review from another home service company.
Victoria T. is from Custom Gutters MA.
“Quick response time, explained everything so detailed and well. Enjoy working with BetterSEM”
CRO questions from remodelers.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Yes, on the busiest ones. Quieter pages get bigger changes, and we compare booked consults before and after.
More for remodeling.
Other channels that bring homeowners to the pages we test.
Google Ads
Show up when someone plans a remodel.
Meta Ads
Show the projects you've finished.
SEO and AEO
Get found by people planning a project.
Web Development
Book consults from your site.
Email and SMS
Stay in touch until they're ready.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.