Google Ads for remodeling companies.
A kitchen, a bathroom and a finished basement are three different searches, and each job is worth a different amount to you. So each one gets its own campaign and budget. We block handyman searches every week and count only calls of 60 seconds or more and booked consults as leads.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
Why remodel leads get expensive on Google.
Most of it comes from treating every project the same.
Every project type shares one budget.
Put kitchens, baths and basements in one campaign and Google spends where clicks are cheapest. The projects you want most can run out of budget early in the day. Split them up and you decide how much each one gets.
Design-build and contractor searches get the same ad.
Someone searching for a design-build firm wants one team for the plans and the work. Someone with drawings from an architect wants a contractor to build them. We match the ad and the landing page to the way you work.
Google never hears which consults became projects.
A remodel often gets signed weeks after the first click, and by then Google has only seen the form fill. We send booked consults and signed projects back from your CRM, so Google learns which searches turn into real work.
What we do.
Campaigns split by project, and leads counted the way you count them.
Account structure
01- A campaign and budget for each project type, like kitchens, baths, basements and additions
- Performance Max built around your project photos, one for each project type
- Local Services Ads kept running and tracked next to Search
- Searches for your company name in a campaign of their own
- Search terms checked every week, with handyman, DIY, ideas and job searches blocked
Measurement
02- Calls of 60 seconds or more and booked consults counted as leads
- Calls scored by hand for the first 60 days, so small-job calls get marked
- Booked consults and signed projects sent back to Google from your CRM
- A monthly report on what each consult cost, by project type
The searches that never book a consult.
In a normal week, people looking for basement ideas, a vanity on sale or drywall repair click a remodeler's ads. We block those searches and move the money to the basement and bathroom searches that book consults.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Projects you want
We look at your Local Services leads, your account and your call recordings. You tell us which projects you want more of and which ones you turn down.
Consults counted
Call tracking and booked consults from your CRM go in first. Then the campaigns for each project type go live, usually this week.
Budgets by project
The first search terms get blocked. Budget moves toward the project types where a consult costs the least.
Following your schedule
Budgets move between project types as your schedule fills, and search terms are checked weekly. You can log in any time between monthly reports.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- A campaign and budget for each project type
- Local Services Ads kept and tracked
- Calls and booked consults counted as leads
- A monthly report on what each consult cost
- Your ad spend
- Your CRM license
- Call tracking numbers, billed at cost
How DGK got to 144 leads a quarter.
DGK Design & Build is a remodeler in Charlotte. Their home addition leads alone went from 2 a quarter to 63.
“Finding this company was truly a godsend. After having bad experiences with various website services and SEO companies, I was skeptical. However, from the very first phone call, I felt reassured due to the extensive knowledge and genuine care shown in addressing my challenges.”
Google Ads questions from remodelers.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Mostly, yes. We block handyman and repair searches every week, and calls about small jobs get marked when we score them, so Google stops looking for more.
More for remodeling.
Other channels that bring remodelers their next project.
Meta Ads
Show the projects you've finished.
SEO and AEO
Get found by people planning a project.
Web Development
Book consults from your site.
CRO
More consults from the same traffic.
Email and SMS
Stay in touch until they're ready.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.