Google Ads for gutter companies.
Someone searching for gutter guards is often close to booking, so those are the clicks worth paying for. We put your budget on guard and install searches in the towns you serve and track every call, so you can see which ones turned into jobs.
“BetterSEM has been taking care of my companies digital marketing for years. Getting great results and I can't be happier.”
What eats a gutter company's Google budget.
You can see each of these in your account data.
Guard searches land on your homepage.
Someone who searches for gutter guards and lands on a page about everything you do will often go back and click the next ad. Guards, seamless installs and repairs each get their own ads and their own page. Google also tends to charge less per click when the ad and the page match the search.
Calls come in while you're up a ladder.
If you're the one answering the phone, a lot of ad calls go to voicemail during the workday. Call tracking shows you which ones were missed. We run call ads in the hours someone can pick up and send the rest to a short quote form.
Your budget runs out by noon in October.
When the leaves come down, gutter searches jump, and a daily budget set in summer can be gone before lunch. After that your ads stop showing and the calls go to someone else. We raise the budget ahead of leaf season and bring it back down when the rush ends.
What we do.
Your budget goes to the jobs you want more of, and every lead gets checked.
Account structure
01- Separate campaigns for guards, seamless installs and repairs
- Cleaning in its own campaign with a capped budget
- Each ad sends people to the page for that service
- Call ads scheduled for the hours someone can answer
- Search terms checked every week, with DIY, job and hardware store searches blocked
- Local Services Ads set up next to Search and tracked the same way
Measurement
02- Call tracking with recording, counting calls of 60 seconds or more
- Calls scored by hand for the first 60 days, so a cleaning call and a guard call are counted differently
- Missed calls from your ads listed, so you can call them back
- Booked jobs from your CRM sent back to Google
- A monthly report on what each guard and install job cost
A fall week of search terms.
Leaf season brings more searches from people who plan to do the job themselves. Every week we block searches like gutter cleaning tools and sealant sprays, and you can see what each one cost you before it was blocked.
Your first 30 days.
From day one you're in a group chat with us, so you can ask anything there instead of waiting for a call.
Your account and last year
We look at your account, listen to past calls and sort last year's leads by month. That shows when your rush starts and which jobs paid.
Calls tracked, ads live
Call recording, your quote form and Local Services Ads get connected. Your campaigns usually go live this week.
Cleaning capped
We set the cleaning cap and move budget from junk searches to the guard and install campaigns that bring in calls.
Ready for leaf season
We check search terms every week and raise budgets before leaf season. You get one report a month and can log in any time.
Pricing.
Covers ad spend up to $1,750/mo.
Accounts spending more than $1,750/mo move up a tier. Each ad platform is priced on its own spend.
- Separate campaigns for guards, installs, repairs and cleaning
- Calls recorded and scored by hand for 60 days
- Search terms checked every week
- A monthly report on what each job cost
- Your ad spend
- Your CRM license
- Call tracking numbers, billed at cost
What Search did for a gutter company.
Custom Gutters MA had run Google Search for years. We put the whole Search budget on gutter installs, their biggest jobs, and sent each ad to the page for that service. Search leads went from 120 to 200 over the same weeks a year apart. Meta, which we started on July 1, brought in the other 47.
“Quick response time, explained everything so detailed and well. Enjoy working with BetterSEM”
Questions about Google Ads for gutters.
Have another question? Call (864) 875-8317 or email hello@bettersem.com.
Sometimes. A few people searching a brand name are open to a local quote. We give those searches a small budget and block them if they don't book.
More for gutters.
The other five channels, each set up for gutter work.
Meta Ads
Ads that show your finished gutters.
SEO and AEO
Get found in the towns you cover.
Web Development
Built to get quote requests.
CRO
More quotes from the visitors you already get.
Email and SMS
Bring back quotes that went quiet.
Book a free 20-minute call.
We'll go through your accounts with you on a shared screen.
- Where your money is going
- Whether your tracking counts the right things
- The three things we'd fix first, and what each one is worth
Calls are over video.